Manager of Public Relations, Fashion & Lifestyle

About the role

As the Manager of Public Relations for Fashion & Lifestyle at Reformation, you will play a crucial role in amplifying the brand's mission of sustainable fashion. This position involves developing and executing strategic communication initiatives that enhance the visibility of Reformation's products and values. Reporting directly to the Senior Director of Public Relations, you will focus on creative storytelling and building relationships with key media outlets to elevate the brand's profile. Your expertise in public relations will help drive awareness and engagement, ultimately contributing to the company's growth and commitment to sustainability.

Key facts

What you'll do

• Collaborate with the Director of Public Relations to establish and implement a comprehensive global communications strategy that aligns with Reformation's mission.
• Leverage your extensive network of media contacts, particularly in fashion and lifestyle, to enhance the brand's presence in earned media channels.
• Develop compelling messaging and talking points for executive interviews, product launches, and various campaigns, ensuring consistency with the brand's voice.
• Manage and nurture relationships with global agency partners, ensuring effective communication and alignment on PR initiatives.
• Analyze data to inform storytelling efforts and create impactful narratives that resonate with target audiences.
• Work closely with the performance marketing team to strategize and execute campaigns that integrate with Reformation's press affiliate program.
• Coordinate with the broader brand marketing team to ensure seamless execution of integrated campaigns, including both large and small-scale events.
• Lead the reporting process, tracking and analyzing results against team and company-wide objectives to measure the effectiveness of PR efforts.
• Assist with internal communications as needed to foster a cohesive company culture and ensure all employees are informed of key initiatives.
• Stay updated on industry trends and news related to sustainable fashion to inform PR strategies and maintain the brand's relevance in the market.

Requirements

• A bachelor's degree in a relevant field such as marketing, communications, journalism, or English is essential.
• A minimum of 5 to 6 years of experience in public relations, specifically within the fashion industry, ideally with a mix of both agency and in-house experience.
• Proven ability to work effectively with C-Suite executives and a track record of developing successful public relations strategies.
• Exceptional verbal and written communication skills, with experience in copywriting and editing.
• Established relationships with consumer, fashion, and lifestyle media outlets that can be leveraged for brand storytelling.
• A strong passion for sustainable fashion, complemented by connections to journalists and influencers in this niche.
• A meticulous attention to detail and a robust work ethic, with the ability to thrive in a fast-paced, dynamic environment.
• A genuine enthusiasm for the Reformation brand, including a deep understanding of its mission and values.
• Willingness to work on-site at the New York City office four days a week.

Nice to have

• Experience in crisis communication and reputation management within the fashion sector.
• Familiarity with digital marketing strategies and how they intersect with public relations efforts.
• Previous experience in managing large-scale events or product launches.
• Knowledge of sustainability metrics and reporting, particularly in relation to fashion brands.

Skills & tools

• Proficiency in public relations tools and platforms for media monitoring and analytics.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with social media management and content creation tools.
• Excellent interpersonal skills for building relationships with internal teams and external partners.
• Ability to synthesize information and present it in a clear, engaging manner.
• Competence in using data analytics to inform public relations strategies and measure success.

Practical notes

• This position is based in New York City, specifically at the Soho headquarters, and requires four days a week in the office.
• The anticipated salary range for this role is between $80,000 and $110,000, plus eligibility for a 10% bonus, depending on various factors including experience and qualifications.
• Reformation offers a comprehensive benefits package, including medical, dental, and vision insurance, as well as commuter benefits.
• The company is committed to fostering an inclusive work environment and encourages applications from diverse backgrounds.

At Reformation, we are dedicated to creating a sustainable future while producing fashion that not only looks good but also feels good to wear. Join us in our mission to drive change in the fashion industry and make a positive impact on the planet. We are excited to welcome individuals who share our passion for sustainability and innovation. If you are ready to take on this exciting challenge and help shape the future of fashion, we encourage you to apply for the position of Manager of Public Relations, Fashion & Lifestyle. Together, we can continue to push the boundaries of what is possible in sustainable fashion.