Styling Director

About the role

Styling Director

Reformation seeks a Style Director to define the visual language for every campaign and collection. This role owns the complete styling narrative from initial concept to final asset. You will shape how the brand appears across every customer touchpoint.

Our mission is to bring sustainable fashion to everyone, a journey we began in 2009. Being naked is the #1 most sustainable option. We are #2. We have achieved recognition such as being named one of Fast Company's Brands That Matter and winning the Best Carbon Footprint award. Our goals include becoming Climate Positive by 2025 and Circular by 2030. We are a global brand with over 50 stores worldwide and operate our own sustainable factory in Los Angeles. We innovate across accessories, swimwear, and sleepwear, reaching millions through campaigns featured in Drapers, Sourcing Journal, and TIME, highlighting our CEO's leadership. None of this work is possible without our mission-based team, and we now seek a partner to advance this journey.

This position is based in Los Angeles as a full-time, onsite hybrid role at our Vernon headquarters. The compensation for this role is one hundred eighty thousand dollars annually.

You will set the overarching visual language for future campaigns and collections. You will craft seasonal storytelling concepts that feel ownable across all product launches. You will guide product photography to ensure a cohesive aesthetic across e-commerce and social channels. You will collaborate with merchandising teams to align styling with commercial and creative goals. You will translate inspiration boards into detailed direction for photo shoots and video content. You will partner with marketing to maintain brand consistency across every external communication. You will review image edits to confirm they meet brand identity and campaign requirements. You will approve final assets before they go live on digital platforms and in stores. You will educate partners on styling standards to ensure future collections reflect the intended vision.

You bring hands-on experience directing photography for fashion brands. You understand how to build styling frameworks that scale across different categories. You communicate clearly with cross-functional teams in a fast-moving environment. You manage multiple projects while maintaining strict attention to detail. You bring a strong eye for composition, color, and visual storytelling.

Experience in sustainable or purpose-driven sectors is a valuable asset.

No specific tools are listed for this role.

Please What you'll do

• Execute the visual strategy for all campaigns and collections under the Styling Director title.
• Develop seasonal narrative concepts that reinforce the brand identity across every product drop.
• Lead the direction of product photography to maintain a consistent aesthetic online and in physical retail.
• Coordinate closely with merchandising teams to ensure styling choices support both creative and commercial objectives.
• Convert abstract inspiration into concrete guidance for photographers, models, and set designers.
• Align all external communications with the brand standards in partnership with the marketing department.
• Audit image edits to verify adherence to the brand identity and specific campaign requirements.
• Sign off on final imagery before publication across digital channels and brick-and-mortar locations.
• Mentor internal partners on styling best practices to ensure visual consistency in future collections.
• Direct hands-on photography work for the fashion brand to ensure quality and vision alignment.
• Construct scalable styling frameworks that function effectively across diverse product categories.
• Engage in clear dialogue with cross-functional collaborators in a dynamic, deadline-driven setting.
• Juggling multiple project streams while maintaining meticulous attention to detail and quality.
• Demonstrate a refined sense of composition, color theory, and visual narrative techniques.
• Draw upon experience within sustainable or purpose-led environments to inform creative decisions.

Requirements

You meet the requirements for the Styling Director position at Reformation.

You have a history of directing fashion photography for established brands.

You have built styling frameworks that scale across product categories and collections.

You articulate ideas clearly to cross-functional teams in a fast-paced environment.

You successfully manage several projects concurrently without sacrificing quality.

You possess a powerful sense of composition, color, and the art of visual storytelling.

You are comfortable working with numerical data and analyzing performance metrics.

You understand the nuances of sustainable fashion and circular design principles.

You are legally authorized to work in the United States without sponsorship at this time.

Nice to have

There are no preferred qualifications listed for this role.

About the company

At Reformation, you design and produce sustainable clothing and accessories sold through our stores and online. The team measures impacts across materials, transport, and energy, then tests adjustments. Day to day, you collaborate with product, operations, and partners to turn concepts into finished collections while keeping environmental tradeoffs in mind.

You bring creative focus, cross-functional curiosity, and comfort working with data. In your role, you help refine processes, track results, and support timely decisions that align product ambition with real reductions.