Head/Director of Product Marketing

About the role

As the , you will play a pivotal role in shaping the marketing strategies that drive our innovative cybersecurity training solutions. This position requires a strategic thinker with a strong background in product marketing, capable of leading a team to effectively communicate the value of our offerings to diverse audiences. You will collaborate closely with product development, sales, and customer success teams to ensure alignment and maximize market impact. Your leadership will be essential in establishing Rangeforce as a leader in the cybersecurity training space.

Key facts

What you'll do

• Develop and execute comprehensive product marketing strategies that align with Rangeforce's business objectives and market demands.
• Lead a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation.
• Conduct market research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
• Collaborate with product management to define product positioning, messaging, and go-to-market strategies that resonate with target audiences.
• Create compelling marketing collateral, including product datasheets, case studies, and presentations that effectively communicate the benefits of our solutions.
• Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and events.
• Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and improve ROI.
• Act as a key spokesperson for the company, representing Rangeforce at industry events, webinars, and conferences to enhance brand visibility.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to drive brand advocacy and loyalty.
• Collaborate with sales teams to develop training materials and support tools that empower them to effectively sell our products.
• Stay abreast of industry trends and emerging technologies in the cybersecurity space to ensure Rangeforce remains at the forefront of innovation.
• Mentor and develop team members, providing guidance and support to help them achieve their professional goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• A minimum of 7 years of experience in product marketing, preferably within the technology or cybersecurity sectors.
• Proven track record of successfully launching and marketing technology products in a competitive landscape.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a knack for storytelling and creating engaging content.
• Experience leading and managing a team, with a focus on fostering a collaborative and high-performance culture.
• Proficiency in digital marketing tools and platforms, including CRM systems, marketing automation, and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.

Nice to have

• Experience in the cybersecurity industry or a deep understanding of cybersecurity concepts and challenges.
• Familiarity with agile marketing methodologies and project management tools.
• Previous experience in a startup or high-growth company environment.
• Knowledge of SEO, SEM, and content marketing strategies.
• Experience with customer segmentation and targeting strategies.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

Practical notes

• The specific location for this role is currently unknown; candidates should be open to remote work or relocation.
• Salary details are competitive and will be discussed during the interview process.
• Visa sponsorship is available for qualified candidates, ensuring a diverse and inclusive workplace.

Join Rangeforce and be part of a team that is dedicated to transforming the cybersecurity training landscape. If you are a strategic leader with a passion for product marketing and a desire to make a significant impact, we encourage you to apply for this exciting opportunity.