Marketing Operations & Communications Manager

About the role

Phigenics is seeking a dynamic Marketing Operations & Communications Manager to join our team in Fayetteville, Arkansas. This full-time position is designed for an individual who is passionate about driving marketing strategies and enhancing communication efforts within a growing organization. The ideal candidate will play a pivotal role in streamlining marketing operations, optimizing communication channels, and ensuring that our brand message resonates effectively with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that align with Phigenics' business objectives, ensuring a cohesive brand presence across all platforms.
• Oversee the execution of marketing campaigns, from conceptualization to analysis, ensuring that all initiatives are delivered on time and within budget.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to create integrated marketing communications that support overall business goals.
• Analyze market trends and customer insights to inform marketing strategies and identify opportunities for growth and improvement.
• Manage the marketing budget, tracking expenditures and ensuring that resources are allocated effectively to maximize ROI.
• Create and maintain a content calendar, ensuring that all marketing materials, including newsletters, blog posts, and social media content, are produced and distributed consistently.
• Develop and maintain relationships with external vendors and partners to enhance marketing efforts and expand outreach capabilities.
• Monitor and report on the effectiveness of marketing campaigns, using analytics to measure success and identify areas for enhancement.
• Lead the development of internal and external communications, ensuring that messaging is clear, consistent, and aligned with Phigenics' brand values.
• Organize and coordinate marketing events, webinars, and trade shows to promote Phigenics' products and services, enhancing brand visibility and engagement.
• Provide training and support to team members on marketing tools and best practices, fostering a culture of continuous improvement and innovation.
• Stay updated on industry trends, competitor activities, and emerging technologies to keep Phigenics at the forefront of marketing excellence.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing operations or communications, preferably within the technology or healthcare sectors.
• Proven track record of successfully managing marketing campaigns and projects from inception to completion.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Experience with social media management and digital marketing strategies, including SEO and content marketing.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong organizational skills and a proactive approach to problem-solving.

Nice to have

• Experience in the healthcare or technology industries is a plus.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) for creating marketing materials.
• Knowledge of email marketing best practices and experience with platforms like Mailchimp or Constant Contact.
• Previous experience in event planning and execution, particularly in a corporate setting.

Skills & tools

The successful candidate will be adept in various marketing and communication tools, including but not limited to HubSpot, Salesforce, Google Analytics, and social media management platforms. Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is essential, along with familiarity with design software such as Adobe Creative Suite. The ability to analyze data and derive actionable insights will be crucial in this role.

Practical notes

This position is based in Fayetteville, Arkansas, and is a full-time role. The salary for this position is competitive and commensurate with experience. Phigenics is committed to fostering a diverse and inclusive workplace and encourages applications from all qualified individuals. Candidates must be eligible to work in the United States and may need to provide proof of eligibility upon request. For more information about this opportunity and to apply, please visit our careers page at [Phigenics Careers](https://phigenics.bamboohr.com/careers/354).