Demand Generation Manager

About the role

As the , you will play a pivotal role in driving the company's growth strategy through innovative marketing initiatives. Your primary focus will be on developing and executing demand generation campaigns that effectively engage potential clients and convert leads into loyal customers. You will collaborate closely with cross-functional teams to ensure alignment between marketing efforts and sales objectives, ultimately enhancing the overall customer experience. This position is based in Fayetteville, Arkansas, and offers a full-time engagement.

Key facts

What you'll do

• Design and implement comprehensive demand generation strategies that align with Phigenics' business objectives and target audience.
• Analyze market trends and customer insights to identify opportunities for lead generation and conversion optimization.
• Collaborate with the sales team to create effective lead nurturing programs that guide prospects through the sales funnel.
• Develop and manage multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising, to drive awareness and engagement.
• Monitor and report on campaign performance metrics, utilizing data analytics to refine strategies and improve ROI.
• Create compelling content that resonates with target audiences, including blog posts, whitepapers, case studies, and webinars.
• Manage the marketing automation platform to streamline processes and enhance lead tracking and scoring.
• Conduct A/B testing on various campaign elements to determine the most effective approaches for engaging prospects.
• Foster relationships with industry influencers and partners to expand Phigenics' reach and credibility in the market.
• Stay up-to-date with industry trends and best practices in demand generation and digital marketing to ensure Phigenics remains competitive.
• Lead and mentor a team of marketing professionals, providing guidance and support to enhance their skills and performance.
• Collaborate with the product team to ensure marketing messages are aligned with product features and benefits, enhancing the overall customer journey.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or a similar role.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent written and verbal communication skills, with a knack for creating engaging content.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with SEO best practices and digital marketing trends.

Nice to have

• Experience in the healthcare or technology sectors is a plus.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite) for creating marketing materials.
• Previous experience managing a marketing team or mentoring junior staff.
• Familiarity with web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Certification in digital marketing or demand generation (e.g., Google Ads, HubSpot Inbound Marketing).

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Content management systems (CMS)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms

Practical notes

• This position is located in Fayetteville, Arkansas, and requires a full-time commitment.
• Candidates should be prepared to provide a portfolio of previous marketing campaigns or projects they have managed.
• Phigenics is committed to fostering a diverse and inclusive workplace; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.
• Interested candidates can apply through the provided link: [Phigenics Careers](https://phigenics.bamboohr.com/careers/363).

Join Phigenics as a Demand Generation Manager and be a key player in shaping the future of our marketing efforts while driving growth and success for the organization. Your expertise in demand generation will help us connect with our audience and deliver exceptional value to our clients.