Digital Marketing Manager

About the role

As a , you will play a pivotal role in shaping and executing our digital marketing strategies. Your primary focus will be on enhancing our online presence and driving engagement through various digital channels. This position requires a blend of creativity and analytical skills to develop campaigns that resonate with our target audience while also measuring their effectiveness. You will collaborate with cross-functional teams to ensure alignment with our overall business objectives and brand messaging.

Key facts

What you'll do

• Develop and implement comprehensive digital marketing strategies that align with Phigenics' business goals and target audience.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn to maximize ROI.
• Conduct thorough market research and competitor analysis to identify trends and opportunities for growth in the digital landscape.
• Oversee the creation of engaging content for various digital platforms, including social media, email newsletters, and the company website.
• Utilize SEO best practices to enhance organic search visibility and drive traffic to the Phigenics website.
• Analyze campaign performance metrics and prepare detailed reports to present insights and recommendations to stakeholders.
• Collaborate with the sales team to develop lead generation strategies that effectively convert prospects into customers.
• Manage the digital marketing budget, ensuring that resources are allocated efficiently to achieve maximum impact.
• Stay updated on industry trends and emerging technologies to continuously refine and innovate our digital marketing approach.
• Foster relationships with external vendors and agencies to enhance our marketing capabilities and reach.
• Lead and mentor a team of marketing professionals, providing guidance and support to help them achieve their professional goals.
• Organize and participate in promotional events and webinars to increase brand awareness and engage with potential clients.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, SEMrush, and social media management software.
• Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights from complex data sets.
• Experience with email marketing platforms and CRM systems.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• A creative mindset with a passion for staying ahead of digital marketing trends.
• Ability to work collaboratively in a team environment while also being self-motivated and proactive.

Nice to have

• Experience in the B2B sector, particularly in industries related to water treatment or environmental services.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of HTML/CSS and website management systems like WordPress.
• Previous experience in managing a marketing team or mentoring junior staff.
• Certifications in digital marketing or related fields, such as Google Ads or HubSpot.

Skills & tools

The ideal candidate will be proficient in a variety of digital marketing tools and platforms, including but not limited to:

• Google Analytics
• Google Ads
• Facebook Ads Manager
• Email marketing software (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., Moz, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)

Practical notes

This position is based in Fayetteville, Arkansas, and may require occasional travel for industry events or client meetings. The salary is competitive and will be determined based on the candidate's experience and qualifications. Phigenics is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds. Candidates requiring visa sponsorship should indicate their eligibility in their application.

If you are a passionate digital marketer looking to make a significant impact in a dynamic organization, we invite you to apply for the Digital Marketing Manager position at Phigenics. Join us in our mission to provide innovative solutions in the water treatment industry and help us grow our digital footprint.