Ad Sales (KAM) - DM/ Sr. Manager

About the role

This position places you at the center of Paytm's advertising ecosystem, where you will manage strategic key accounts and propel business expansion through insightful partnerships. You are tasked with owning the end-to-end client journey, from initial outreach to long-term relationship management, ensuring that Paytm's value proposition is clearly articulated and realized. The role demands that you become a trusted advisor, deeply attuned to the evolving needs of advertisers and capable of translating those needs into actionable advertising strategies. You will be instrumental in broadening the scope of Paytm's advertising reach and maximizing its impact across the digital landscape. Success in this position hinges on your ability to craft bespoke solutions that address specific client challenges and drive measurable outcomes. You will work in tandem with internal experts to align campaign execution with overarching business objectives, ensuring seamless delivery and optimization. Furthermore, this role requires a proactive mindset, constantly seeking opportunities to innovate and enhance the client experience within Paytm's dynamic marketplace. Ultimately, you will be a pivotal driver of revenue growth and client satisfaction, shaping the future of advertising partnerships for the organization.

Key facts

What you'll do

• Assume complete ownership of designated key accounts, overseeing their entire lifecycle and strategic trajectory within the Paytm ecosystem.
• Conduct in-depth analysis of client business environments to uncover latent needs and translate them into structured media briefs that inform campaign strategy.
• Architect and deliver tailored advertising proposals that are meticulously aligned with distinct client business and marketing objectives, ensuring relevance and impact.
• Serve as the primary point of contact for key stakeholders, representing Paytm's brand, values, and strategic vision in all professional interactions.
• Orchestrate cross-functional collaboration, synchronizing efforts with campaign delivery and optimization specialists to guarantee the realization of expected advertiser results.
• Leverage comprehensive data insights to identify high-potential cross-sell opportunities, thereby driving incremental revenue and enhancing average revenue per user.
• Establish a robust pipeline of prospective media opportunities, maintaining a dynamic forecast of future business initiatives and growth avenues.
• Synthesize complex performance metrics and campaign outcomes into clear, compelling narratives for internal and external audiences.
• Provide structured, forward-looking feedback to the product and operations teams, highlighting market trends and client expectations to steer continuous improvement.
• Champion innovative solutions by leading initiatives that explore new advertising formats, technologies, and strategic approaches within Paytm's portfolio.
• Monitor competitive landscapes and market shifts, adjusting account strategies proactively to maintain Paytm's competitive edge and client relevance.
• Develop and execute retention strategies designed to strengthen long-term client relationships and secure recurring business commitments.
• Act as a bridge between commercial objectives and operational execution, ensuring that all client commitments are met with precision and timeliness.
• Utilize advanced analytical skills to diagnose performance gaps, recommend corrective actions, and demonstrate the tangible value of advertising investments.

Requirements

• Bring a minimum of 7 years of cumulative experience in ad sales, media planning, or a closely related discipline to the role.
• Show a proven track record of managing complex programs, distinct categories, or specific business verticals with measurable success.
• Exhibit a high level of proficiency in managing diverse stakeholders, navigating complex organizational structures, and fostering effective cross-functional teamwork.
• Demonstrate excellence in analytical reasoning and professional presentation, with a strong capacity for dissecting intricate problems and formulating strategic solutions.
• Maintain a strong bias for action, thriving in fast-paced settings and driving initiatives forward with urgency and determination.
• Consistently perform effectively within ambiguous and evolving environments, applying astute judgment to navigate challenges and adhere to stringent deadlines.
• Possess exceptional written and verbal communication skills, enabling the clear articulation of ideas and the persuasive presentation of sophisticated concepts.
• Display robust project management capabilities, ensuring that multiple priorities are handled efficiently and that all deliverables are completed on schedule.
• Cultivate a deep understanding of advertising technology and digital media landscapes, allowing for informed discussions with technically savvy clients.
• Embrace a customer-obsessed mindset, prioritizing client satisfaction and long-term relationship building in all professional endeavors.
• Show resilience and adaptability when faced with high-pressure situations, maintaining professionalism and composure under demanding conditions.
• Commit to upholding the highest standards of integrity and ethical conduct in all interactions with clients and colleagues.

Nice to have

• Preferred candidates will have prior experience working within the technology or e-commerce sectors, bringing relevant domain insights to Paytm's advertising solutions.
• Familiarity with programmatic advertising platforms and data-driven marketing tools is advantageous for optimizing campaign performance.
• Experience in managing international or multicultural client bases is beneficial given Paytm's diverse market reach.
• Knowledge of financial technology innovations and digital payment ecosystems provides additional context for crafting integrated marketing strategies.

Practical notes

This role operates within a standard full-time schedule, requiring dedication during core business hours to meet client demands and internal objectives. Success in this position requires a commitment to ongoing professional development and active participation in team-based learning initiatives. You will engage in a structured 360-degree feedback process, receiving comprehensive input from peer teams to assess your effectiveness in supporting their strategic goals. This evaluation mechanism is designed to foster collaboration and ensure that your contributions align with the broader organizational mission. Travel may be required within the designated operational region to meet with key clients and attend strategic planning sessions. Candidates must be eligible for employment in the specified location and able to comply with all local regulatory requirements concerning professional conduct and documentation. The recruitment process will adhere to strict timelines, and early submission of applications is encouraged to secure consideration for this competitive opportunity.