Business Analyst- Paytm Ads

About the role

Paytm stands as India's leading mobile payments and financial services distribution company, pioneering the mobile QR payments revolution to empower small businesses and integrate half a billion Indians into the mainstream economy through technological innovation. The Paytm Ads unit functions as the digital advertising platform within this ecosystem, connecting brands with over 350 million users across more than 200 payment, commerce, and retail touchpoints that span both online and offline environments. This role owns the responsibility of driving data-led decision-making for the Paytm Ads platform by collaborating closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes. The hire will architect and maintain automated dashboards and BI reports centered on critical product and revenue indicators, ensuring the transformation of complex data into actionable insights that enhance both advertiser and platform performance. You will author advanced SQL queries to interrogate large datasets, design experimentation frameworks such as A/B tests and cohort analyses, and monitor key digital marketing indicators like Customer Acquisition Cost, Return on Investment, Click-Through Rate, and conversion rates. A core part of the role involves converting ambiguous business and product inquiries into structured analysis and clear recommendations while building and maintaining deep product insights around usage, conversion funnels, user retention, and feature adoption to uncover avenues for growth. Ultimately, you will own the end-to-end analytical lifecycle for Paytm Ads, ensuring that data integrity, stakeholder communication, and performance optimization align with the strategic mission of scaling credit access and democratizing financial services across India's dynamic and heavily regulated digital landscape.

Key facts

What you'll do

• Architect and maintain automated dashboards and BI reports for critical product and revenue indicators relevant to Paytm Ads.
• Author advanced SQL queries to interrogate large datasets and extract meaningful patterns that inform product and marketing decisions.
• Analyze product usage, conversion funnels, user retention, and feature adoption to uncover actionable growth opportunities for the Paytm Ads platform.
• Design and execute A/B tests, cohort analyses, and segmentation studies to measure the impact of product and campaign initiatives.
• Monitor and optimize key digital marketing indicators such as Customer Acquisition Cost, Return on Investment, Click-Through Rate, and conversion rates.
• Transform ambiguous business and product inquiries into structured analysis, clear recommendations, and compelling narratives for stakeholders.
• Collaborate with Product, Data Engineering, Sales, and Operations teams to align analytical frameworks with platform objectives and commercial goals.
• Develop and maintain a deep understanding of product analytics, marketing metrics, conversion funnels, and experimentation frameworks specific to AdTech environments.
• Build practical familiarity with digital advertising platforms like Google Ads and Meta Ads Manager to ensure analytical rigor and relevance.
• Contribute to shaping the credit future for millions of users by leveraging data to drive performance-centric campaigns and product improvements.

Requirements

• Hold a Bachelor of Engineering or Bachelor of Technology degree from a recognized engineering institution as the foundational educational qualification.
• Bring prior experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles to demonstrate applied analytical judgment.
• Exhibit exceptional SQL proficiency to handle large-scale data extraction, transformation, and reporting across complex datasets.
• Demonstrate experience with BI platforms such as Superset, Tableau, Power BI, or Looker to build intuitive and impactful visualizations.
• Show a deep understanding of product analytics, marketing metrics, conversion funnels, and experimentation frameworks to guide data-driven decisions.
• Possess practical familiarity with digital advertising platforms like Google Ads and Meta Ads Manager to ensure alignment with industry best practices.
• Have experience within AdTech or MarTech environments to appreciate the nuances of audience targeting, performance measurement, and ecosystem dynamics.
• Commit to working from the specified location in Noida, Uttar Pradesh, on a full-time engagement basis as outlined in the official hiring terms.
• Meet the hard eligibility bars as defined
• Maintain strict adherence to the structured analysis standards and communication protocols expected within the Paytm Ads organization.

Nice to have

• Preferred qualification items listed Practical notes
• The role is based in Noida, Uttar Pradesh, and requires full-time on-site engagement as specified in the official apply page.
• Compensation details are not disclosed on this page and must be reviewed
• Visa and travel details are not provided on this page and should be verified
• Application deadlines and specific hour requirements are not listed on this page and must be confirmed
• All practical notes regarding schedule, location logistics, and administrative procedures must be followed as outlined in the official apply page for