Ad Sales (KAM) - DM/ Sr. Manager

About the role

We are seeking an experienced account manager to spearhead the growth of our advertising business and act as the primary strategic advisor for Paytm in the market. In this capacity, you will own the end-to-end management of client relationships, ensuring that all engagements are aligned with the overarching business objectives. A core part of this role involves leading the conception and development of comprehensive media proposals that are meticulously tailored to address specific marketing goals and client challenges. You will be responsible for managing key business metrics, driving commercial outcomes, and serving as the definitive liaison between our organization and our advertising partners. This position requires a proactive approach to identifying new opportunities and maximizing the value derived from existing accounts. You will work closely with internal stakeholders to translate client needs into actionable solutions and market strategies. The role demands a high level of ownership in navigating complex business environments and ensuring client success through data-driven decision making. Ultimately, you will be instrumental in building long-term partnerships that enhance client retention and drive sustainable revenue growth for Paytm's advertising division.

Key facts

What you'll do

• Assume ownership of end-to-end business metrics and act as the primary point of contact for all Paytm advertising initiatives.
• Develop and generate a consistent pipeline of media briefs, crafting tailored pitches that resonate with diverse client portfolios and objectives.
• Partner with campaign delivery and optimization teams to coordinate workflows and ensure advertiser expectations are not just met but exceeded.
• Drive cross-departmental initiatives to conceptualize and develop innovative advertising solutions that address evolving market needs.
• Synthesize and communicate actionable insights to the product team, providing data-driven feedback to refine and enhance our advertising offerings.
• Spearhead the identification and execution of cross-sell opportunities designed to improve average revenue per user and overall account profitability.
• Exercise program management excellence by overseeing multiple client engagements simultaneously with precision and strategic foresight.
• Utilize strong analytical capabilities to interpret market trends and present compelling, evidence-based recommendations to stakeholders.
• Navigate complex stakeholder environments with agility, fostering collaboration across sales, product, and operational functions.
• Perform effectively in situations with ambiguity, managing projects under tight deadlines while maintaining a high standard of quality.

Requirements

• Bring a minimum of 7 years of cumulative professional experience to the role, with a preferred background in advertising sales or a related field.
• Demonstrate a proven track record of managing business verticals, programs, or categories end-to-end with measurable success.
• Show adeptness at operating within complex stakeholder environments and collaborating seamlessly with cross-functional teams.
• Possess strong analytical capabilities, enabling the translation of data into clear, persuasive, and strategic narratives.
• Exhibit the resilience and adaptability to perform effectively in ambiguous situations and manage multiple projects under stringent deadlines.
• Have a history of building and maintaining robust relationships with key stakeholders, influencing outcomes without direct authority.
• Display meticulous attention to detail and a high level of ownership in driving initiatives from conception to completion.
• Communicate effectively both verbally and in writing, ensuring clarity and impact in all interactions.

Skills & tools

• Expertise in stakeholder management, fostering partnerships that drive mutual growth and alignment.
• Proficiency in analytical and presentation skills, translating complex data into actionable insights for decision-makers.
• Demonstrated experience in program management, handling multiple priorities and timelines with organizational acumen.
• Competency in utilizing Microsoft Office Suite, particularly Excel and PowerPoint, to model data and craft compelling narratives.
• Familiarity with advertising technology platforms and digital media ecosystems is advantageous for navigating the landscape.
• Comfort with CRM tools and data management practices to maintain accurate records of client interactions and opportunities.
• Strong negotiation skills to achieve favorable outcomes for both the client and the company.

Practical notes

• This role is strategically focused on increasing cross-sell opportunities to improve the average revenue per user across the client base.
• You will operate within a collaborative, output-focused environment that values peer feedback and robust cross-team support.
• The position requires relocation to Ahmedabad, Gujarat, and is not open to remote or hybrid work arrangements.
• Candidates must be available to start within a reasonable timeframe as defined by our internal hiring processes.

About the company

Paytm (One97 Communications) is an Indian digital payments and financial services company. Founded by Vijay Shekhar Sharma in 2010, Paytm offers mobile payments, e-commerce, banking, and wealth management services. The company went public on the National Stock Exchange of India in November 2021.