Performance Marketing Manager

About the role

You are a full-stack paid social operator who owns the channel with confidence, spanning strategy, execution, creative, and measurement from start to finish. You will establish a clear point of view on retargeting frameworks to improve conversion rates and customer lifetime value across Pair's long lead to purchase journey. You will balance brand storytelling with performance objectives while dynamically allocating budget based on incremental returns. You will pressure-test attribution with the data and analytics team to ensure true incrementality before scaling any channel. You will stand up durable test plans and process ops that allow the creative team to generate and iterate on content rapidly. You will identify friction points in the paid social funnel and own the testing roadmap to remove them. You will stay ahead of platform changes and proactively evolve strategy in response to new privacy rules, AI bidding shifts, and emerging ad formats.

Key facts

What you'll do

• Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels that balance brand storytelling with performance objectives.
• Own budget pacing and bid strategy management across campaigns, allocating spend dynamically based on where we see the most efficient incremental returns.
• Establish a strong POV on retargeting frameworks due to Pair's long lead to purchase journey with the goal of improving conversion rates and customer lifetime value.
• Partner with our data & analytics team on attribution models, incrementality testing, and Leads/CPA measurement - able to pressure-test what actually drove performance before scaling.
• Define tactic-level KPIs and build actionable reporting for leadership and cross-functional stakeholders.
• Collaborate with our Creative team to own our testing roadmap end-to-end - standing up process and ops for generating new content regularly and building durable test plans the team can reuse.
• Partner closely with our creative team to develop high-performing, platform-native content, using performance data to inform briefs and influence what gets made.
• Leverage AI tools to accelerate creative experimentation with the goal of expanding test velocity.
• Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap.
• Own sophisticated audience targeting frameworks across Meta and TikTok, sustaining results through platform shifts and stagnant performance.
• Identify opportunities to scale emerging channels, beta products, and innovative media formats (Snap, Pinterest, AppLovin, Reddit, and beyond).
• Stay ahead of platform changes - privacy updates, AI bidding shifts, new ad formats - and proactively evolve strategy in response.
• Partner cross-functionally with creative, product, CRM, and data & analytics teams to align paid social efforts with broader business objectives and campaign moments.

Requirements

• You're a full-stack paid social operator who owns the channel with confidence - strategy, execution, creative, and measurement.
• You balance analytical rigor with creative intuition, knowing what the numbers say and what to do about it from a creative standpoint.
• You have a proven track record of scaling social spend efficiently while maintaining or improving efficiency.
• You're not afraid to experiment and try new things, all while staying focused on driving incremental new customer revenue.
• You're a strong cross-functional collaborator who cares about fostering great relationships across teams.
• You thrive in a fast-paced, startup environment where priorities shift and speed matters.
• 5+ years of experience in paid social strategy and execution, with meaningful time at a high-growth DTC or e-commerce brand or performance agency.
• Deep, current hands-on fluency in Meta Ads Manager and TikTok Ads, including structured testing across bidding, creative, and audience.
• Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution - and the ability to validate what's actually driving performance before scaling.
• Comfortable with raw data and ad platform reporting; ability to extract clear next steps from complex data sets.
• Background managing creative for licensed partnerships or co-branded collaborations.
• Eagerness to learn, experiment, and grow.

Nice to have

• Experience with Looker or Google Data Studio to build dashboards and automate reporting.
• Familiarity with AppLovin, Pinterest, Snap, and/or Reddit as paid channels.
• Familiarity with weekly or high-cadence product drop environments.

Practical notes

The expected compensation range for this position is $120,000 - $130,000 and will depend on your skills, qualifications, and experience. This role reports to the Director of Growth & VP of Marketing. You will work in a fast-paced, collaborative, high-growth startup environment where adaptability and ownership are essential.