Growth Marketing Associate

About the role

Paga is seeking a dynamic and results-driven Growth Marketing Associate to join our vibrant team in Yaba, Lagos. This full-time position is designed for individuals who are passionate about leveraging innovative marketing strategies to drive customer acquisition and retention. As a key member of our marketing team, you will play a crucial role in enhancing our brand presence and expanding our user base. You will collaborate with cross-functional teams to implement growth initiatives that align with our business objectives.

Key facts

What you'll do

• Develop and execute comprehensive growth marketing strategies that focus on user acquisition, engagement, and retention across various channels.
• Analyze market trends and customer insights to identify opportunities for growth and optimization of marketing efforts.
• Collaborate with the product team to create compelling marketing campaigns that highlight new features and services, ensuring alignment with user needs and preferences.
• Utilize data analytics tools to track and measure the effectiveness of marketing campaigns, providing actionable insights to improve performance.
• Manage and optimize digital marketing channels, including social media, email marketing, and paid advertising, to maximize reach and engagement.
• Conduct A/B testing and other experimentation methods to refine messaging, targeting, and creative assets for marketing campaigns.
• Work closely with the content team to produce engaging and relevant content that resonates with our target audience and supports our growth objectives.
• Monitor and report on key performance indicators (KPIs) related to growth initiatives, presenting findings to stakeholders and recommending adjustments as needed.
• Foster relationships with external partners and influencers to amplify our marketing efforts and enhance brand visibility.
• Stay updated on industry trends, competitive landscape, and emerging marketing technologies to ensure Paga remains at the forefront of growth marketing.
• Assist in the development of marketing budgets and manage expenditures to ensure efficient allocation of resources.
• Participate in brainstorming sessions and contribute innovative ideas to enhance overall marketing strategy and execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 2 years of experience in growth marketing or a similar role, preferably within the tech or fintech industry.
• Proven track record of successfully executing marketing campaigns that drive user acquisition and engagement.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• A proactive mindset with a strong focus on results and continuous improvement.

Nice to have

• Experience in the fintech sector or a deep understanding of financial products and services.
• Familiarity with SEO best practices and content marketing strategies.
• Knowledge of marketing automation tools and CRM systems.
• Previous experience in managing budgets and optimizing marketing spend.
• A passion for technology and innovation, with a keen interest in emerging marketing trends.

Skills & tools

• Proficient in data analysis and reporting tools (e.g., Google Analytics, Excel).
• Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp).
• Strong understanding of social media platforms and advertising strategies.
• Ability to use design tools (e.g., Canva, Adobe Creative Suite) for creating marketing materials.
• Excellent project management skills, with experience using tools like Trello or Asana.

Practical notes

• This position is based in Yaba, Lagos, and requires the candidate to work on-site.
• The salary for this role will be competitive and commensurate with experience.
• Paga is committed to fostering a diverse and inclusive workplace; we encourage applications from individuals of all backgrounds.
• Candidates must be eligible to work in Nigeria and possess the necessary visa documentation if applicable.

If you are ready to take your marketing career to the next level and make a significant impact in the fintech space, we invite you to apply for the Growth Marketing Associate position at Paga. Join us in our mission to transform the way people engage with financial services!

About the company

A town in northern Ghana near the Burkina Faso border serves as district capital. Located north of Bolgatanga, it sits 166 km south of Ouagadougou along the main Ghana-Burkina road. The area is predominantly home to the Kassena community. Local life centers on this regional hub, where the district administration operates. The N5 highway connects the town to the neighboring country, supporting movement and exchange. Understanding this setting helps clarify the environment and population served.