Doroki Growth Marketing Manager

About the role

Paga is seeking a dynamic and results-oriented Doroki Growth Marketing Manager to join our team in Yaba, Lagos. This full-time position is pivotal in driving our growth marketing initiatives and enhancing our brand presence in the competitive fintech landscape. The ideal candidate will possess a strong background in digital marketing, analytics, and customer engagement strategies, with a passion for innovation and a commitment to achieving measurable results.

Key facts

What you'll do

• Develop and implement comprehensive growth marketing strategies that align with Paga's overall business objectives and target customer segments.
• Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and optimization.
• Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive marketing efforts and messaging.
• Create and manage digital marketing campaigns across various channels, including social media, email, and search engines, to drive customer acquisition and retention.
• Utilize data analytics tools to track campaign performance, generate insights, and make data-driven decisions to improve marketing effectiveness.
• Oversee the creation of engaging content that resonates with our target audience, including blog posts, social media updates, and promotional materials.
• Conduct A/B testing and other experimentation methods to refine marketing strategies and maximize return on investment.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve growth targets.
• Foster relationships with key stakeholders, including partners and influencers, to amplify Paga's reach and brand visibility.
• Stay updated on industry trends and emerging technologies to keep Paga at the forefront of growth marketing practices.
• Mentor and lead a team of marketing professionals, providing guidance and support to help them achieve their individual and collective goals.
• Report on marketing performance metrics to senior management, providing insights and recommendations for future initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in growth marketing or digital marketing, preferably within the fintech or technology sector.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.
• Experience with SEO, SEM, and content marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong leadership skills with a focus on team development and performance management.

Nice to have

• Experience in the Nigerian fintech landscape or a deep understanding of the local market.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of UX/UI principles and their application in marketing strategies.
• Previous experience in a startup or high-growth company environment.
• Certifications in digital marketing or related fields (e.g., Google Ads, HubSpot, etc.).

Skills & tools

The ideal candidate will be proficient in a range of marketing tools and platforms, including but not limited to:

• Google Analytics
• Facebook Ads Manager
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• SEO tools (e.g., SEMrush, Moz)
• Marketing automation software (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress)

Practical notes

• This position is based in Yaba, Lagos, and may require occasional travel for events or meetings.
• Candidates must have the legal right to work in Nigeria.
• Paga values diversity and encourages applications from individuals of all backgrounds.

If you are passionate about growth marketing and want to make a significant impact in the fintech industry, we invite you to apply for the Doroki Growth Marketing Manager position at Paga. Join us in our mission to transform the way people manage their finances in Nigeria and beyond.

About the company

A town in northern Ghana near the Burkina Faso border serves as district capital. Located north of Bolgatanga, it sits 166 km south of Ouagadougou along the main Ghana-Burkina road. The area is predominantly home to the Kassena community. Local life centers on this regional hub, where the district administration operates. The N5 highway connects the town to the neighboring country, supporting movement and exchange. Understanding this setting helps clarify the environment and population served.