Meta Creative Strategist - Performance Creative

About the role

You will own the end-to-end strategic creative direction for performance marketing initiatives, shaping how brands connect with their audiences through data-informed storytelling. In this capacity, you will translate complex business goals into cohesive narrative frameworks that drive measurable engagement and conversion across digital channels. You will serve as a key thought partner to strategists and growth teams, ensuring that every creative decision aligns with overarching commercial objectives and brand integrity. Your work will involve diagnosing market opportunities, challenging assumptions, and proposing innovative creative approaches that push the boundaries of conventional performance marketing. You will collaborate closely with analytics and media teams to iterate on concepts rapidly, using insights to refine messaging, tone, and visual execution in real time. This role demands comfort with ambiguity and the ability to lead cross-functional discussions, balancing creative excellence with the pragmatics of budget, timeline, and technical constraints. You will be responsible for documenting creative rationale and processes, creating a repeatable playbook that elevates the entire team's capacity to deliver high-impact work at scale. Ultimately, you will be the creative conscience of the performance engine, ensuring that Oowlish's solutions remain distinct, human-centered, and deeply effective in a competitive marketplace.

Key facts

What you'll do

Define and articulate a unified creative vision for performance marketing programs, aligning narrative strategy with business outcomes and client objectives at Oowlish.

Conduct deep audience and market research to uncover behavioral insights, cultural signals, and emotional triggers that inform bold, audience-first creative concepts.

Translate ambiguous business problems into clear creative briefs, outlining objectives, constraints, and success metrics that guide cross-functional teams toward shared outcomes.

Partner with strategists, analysts, and media specialists to develop testable hypotheses, designing creative variations that support structured experimentation and continuous optimization.

Lead the creation of high-impact assets across formats and channels, ensuring consistent brand expression while adapting tone, structure, and visual treatment for platform-specific performance.

Establish and maintain productive working relationships with client stakeholders, positioning yourself as a trusted advisor who brings clarity, confidence, and creative leadership to every engagement.

Champion a culture of experimentation by setting up structured creative reviews, facilitating constructive feedback loops, and using qualitative and quantitative data to refine storytelling over time.

Collaborate with production and delivery teams to ensure creative concepts are executed with precision, maintaining quality, accessibility, and technical appropriateness across all implementations.

Monitor competitive landscapes and emerging creative trends, feeding insights back into the team to keep Oowlish at the forefront of performance marketing innovation and best practice.

Own end-to-end creative accountability for assigned clients, taking responsibility for the quality, coherence, and business impact of all creative deliverables within the Shopify ecosystem.

Contribute to the development of internal methodologies, templates, and playbooks that elevate the standard of performance creative work across the organization and its client portfolio.

Act as a bridge between commercial strategy and creative execution, ensuring that every initiative supports sustainable growth, stronger customer relationships, and long-term brand value.

Participate in the creation of persuasive proposals, pitch materials, and client presentations that clearly communicate the value of creative strategies in driving measurable business results.

Continuously evaluate your own work and team outputs, setting ambitious standards for creativity, relevance, and effectiveness in the fast-paced context of digital performance marketing.

Requirements

You possess a Bachelor's degree in Advertising, Marketing, Communications, Fine Arts, or a related discipline, with a demonstrated track record of applying theoretical knowledge to practical creative challenges.

You bring a minimum of eight years of professional experience in creative roles, with a strong portfolio that showcases your ability to develop strategic, audience-focused work for performance-driven environments.

You have a proven history of collaborating effectively within cross-functional, remote teams, demonstrating maturity, empathy, and clarity in written and verbal communication.

You are fluent in English, both written and verbal, and capable of articulating complex creative concepts to diverse stakeholders with precision and confidence.

You hold a deep understanding of e-commerce dynamics, customer journey optimization, and conversion-focused design principles, with specific familiarity with Shopify platforms and related tooling.

You exhibit strong analytical thinking, using data and qualitative insights to inform creative decisions, challenge assumptions, and validate hypotheses through structured testing.

You are comfortable wearing multiple hats in a fast-paced growth environment, taking initiative, managing competing priorities, and maintaining high standards under tight deadlines.

You have a documented history of working with international clients, navigating cultural nuances, and aligning creative work with global brand standards and local market expectations.

Nice to have

You have previous experience working within Shopify partner agencies or with brands operating at scale on Shopify, understanding the nuances of online retail ecosystems.

You are familiar with performance marketing channels such as paid social, search, and programmatic, and can design creative with these contexts in mind.

You have contributed to the development of internal creative processes, tools, or documentation that improved team efficiency, clarity, or collaboration.

You have a portfolio that demonstrates experimentation with emerging formats, such as short-form video, interactive content, or data-driven storytelling techniques.

Practical notes

This is a full-time remote role based in Brasília, Federal District, Brazil, requiring reliable internet connectivity and a dedicated workspace.

Travel is not required for this position, and candidates must be available to work during standard business hours to support collaboration with clients in the United States and Europe.

Visa sponsorship is not available for this role at this time.