Creative Strategist

About the role

Creative Strategist Opportunity at Mars Men

Mars Men is currently one of the fastest growing direct-to-consumer brands in the United States. The company achieved a $100 million run rate in less than eighteen months following a recent investment from L Catterton. This capital backing positions Mars Men to become the leading men's health brand within the supplement industry. The organization operates across direct-to-consumer, retail, and emerging channels. The company is now entering a new growth phase as it continues to scale the business.

We are currently recruiting for a Creative Strategist focused on performance-driven creative initiatives. This individual will be responsible for supporting customer acquisition and overall business growth. Collaboration with the Creative, Growth, and Paid Media teams is essential. The role requires the translation of performance data, customer insights, and market trends into compelling concepts, strategic briefs, and structured testing plans.

The ideal candidate is a strategic and highly creative thinker. The position demands an individual who enjoys moving quickly and testing new ideas. The role utilizes results to continuously refine and improve creative work. This position requires the ability to operate at a fast pace while maintaining strategic rigor.

Position Overview and Responsibilities

You will architect narrative systems designed to convert performance signals into acquisition concepts. The translation of shopper behavior and channel feedback into structured briefs for testing is a core function. You will own the strategic line where brand coherence intersects with growth experiments. This must be managed under strict timelines while maintaining quality. Challenging assumptions is a key part of the role. This involves interpreting emerging patterns and adjusting creative direction to achieve better outcomes.

The responsibilities of this role include several key functions. You will design intake rituals to clarify objectives, audiences, and constraints before any concept is drafted. You will construct story frameworks that align with channel rules, product claims, and performance targets to ensure scalability. Examination of test outcomes is necessary to refine messaging angles, formats, and hooks. This work aims to improve resonance and efficiency across campaigns.

You will ship iterative creative packs that balance bold ideas with clear guidance. This guidance is intended for production and media teams to ensure alignment. Coordination with partners is necessary to keep briefs, assets, and timelines synchronized across teams and markets. You will establish review checkpoints where data, creative quality, and business goals are evaluated together. The creation of testing roadmaps is a core duty. These roadmaps must isolate variables, define success metrics, and guide optimization cycles.

Maintenance of documentation is required. This documentation captures decisions, insights, and rationales for future strategic work. You will champion a rhythm of quick experiments designed to surface winning concepts. This must be done while effectively managing risk and compliance. Creative evolution will be guided using channel feedback, audience responses, and emerging cultural signals.

Required Qualifications and Experience

Candidates must hold a minimum of three years of experience. This experience should focus on crafting strategic creative for digital commerce environments. A track record is required where data directly influenced creative decisions and campaign evolution. Clear communication skills are necessary in both written and verbal formats. The ability to adapt tone for executives, makers, and partners is essential.

The ability to navigate complex constraints is required. Constraints include regulations, timelines, and channel policies. Momentum must be maintained throughout these challenges. Comfort with iterative workflows is necessary. Concepts must be refined through measurement and feedback over time.

Preferred Qualifications

Experience in the health, wellness, or supplements categories is preferred. This is conditional on understanding category-specific nuances. Specific knowledge of the supplement industry is considered a significant advantage.

Practical Information

No specific tools are currently listed as requirements for this position. Details regarding the application process should be confirmed Applicants are advised to review all instructions provided on the official site.