Meta Ads Pro - Paid Social Media Buyer

About the role

You will own the end to end management of high performance paid social campaigns on Meta platforms, driving measurable growth for our international clients. In this position you will analyze complex performance data to uncover insights and translate them into actionable campaign adjustments. You will work directly with creative teams to develop and test ad variations that improve engagement and conversion rates across funnels. You will be responsible for strategic budget allocation, ensuring spend is optimized toward the highest returning audiences and campaigns. You will build and maintain robust reporting structures that provide clear visibility into campaign health and return on ad spend. You will own the experimentation roadmap, running structured tests on audiences, creatives, and landing pages to fuel continuous improvement. You will act as the primary performance owner for client advertising initiatives, aligning campaign strategy with overarching business objectives. You will contribute to the development of internal best practices and play a key role in mentoring junior team members on campaign execution and optimization.

Key facts

What you'll do

Orchestrate comprehensive campaign strategies for Meta advertising initiatives across audiences, placements, and bidding options.

Design and execute rigorous creative testing frameworks to evaluate ad performance and inform iterative improvements.

Analyze multi channel performance data to identify trends, anomalies, and opportunities for optimization.

Manage daily campaign operations, including budget pacing, schedule adjustments, and real time response to performance shifts.

Develop detailed audience segmentation strategies to improve targeting precision and reduce wasteful spend.

Collaborate with stakeholders to define key performance indicators and align campaign goals with business outcomes.

Implement advanced tracking setups and conversion events to ensure accurate measurement and attribution.

Leverage platform tools to automate routine tasks and improve scalability of campaign management processes.

Conduct ongoing competitive analysis to benchmark performance and uncover new growth avenues in the advertising landscape.

Prepare clear, data driven presentations that communicate results, insights, and recommendations to cross functional teams.

Translate business objectives into structured media plans that support acquisition, retention, and growth initiatives.

Support the creation of advertising documentation that captures learnings, processes, and optimization playbooks.

Guide junior team members through constructive feedback and collaborative review of campaign performance.

Champion a culture of experimentation, encouraging data informed decisions and rapid iteration on advertising strategies.

Requirements

Candidates must possess a strong background in digital advertising with a proven track record in managing Meta advertising platforms.

You must demonstrate advanced proficiency in using Meta advertising tools, including campaign setup, audience targeting, and performance analysis.

You should have substantial experience in eCommerce advertising, including managing product catalog integrations and conversion focused campaigns.

You must have a solid understanding of key advertising metrics such as ROAS, CPA, CTR, and CPM, and how they influence campaign strategy.

You should be fluent in English, both written and verbal, to ensure clear communication with international clients and team members.

You must have experience working in a remote team environment, demonstrating strong self discipline and time management skills.

You should be comfortable collaborating across time zones while maintaining consistent communication and project momentum.

You must have a proactive problem solving mindset, capable of diagnosing performance issues and implementing corrective actions quickly.

Nice to have

Experience with creative testing tools and video ad formats is preferred.

Knowledge of ecommerce platforms and customer journey optimization is advantageous.

Practical notes

This position is fully remote, allowing you to design a work schedule that aligns with your personal and professional needs.

Oowlish holds a Great Place to Work certification, reflecting our commitment to a positive and supportive work environment.

Candidates based in Brasília, Federal District, Brazil, are especially encouraged to apply due to alignment with our operational setup.

The role involves frequent collaboration with international clients, requiring strong communication skills and adaptability.

Oowlish is an equal opportunity employer, welcoming professionals from diverse backgrounds to join our growing team.