Marketing Generalist

About the role

You will own the end-to-end planning and execution of integrated marketing initiatives that drive awareness and pipeline for Northspyre. You will translate complex platform capabilities into clear narratives that resonate with developers and operators in the real estate industry. You will act as the operational backbone for campaign delivery, ensuring that every asset, workflow, and touchpoint aligns with the product narrative. You will leverage data and AI to iterate quickly on messaging and channel mix while maintaining strict ownership of timelines and results. You will serve as the central point of collaboration between product, sales, and design to keep messaging consistent and compelling. You will champion a test-and-learn mentality, using performance signals to refine programs in real time. You will build and maintain the systems and playbooks that enable scalable go-to-market execution on the Northspyre platform.

Key facts

What you'll do

• Architect and manage HubSpot workflows that automate lead nurturing and engagement across the customer journey.
• Execute email marketing campaigns from initial concept through delivery, optimization, and performance review.
• Administer and refine marketing operations processes within HubSpot to improve data quality and campaign velocity.
• Translate product features into audience-specific messaging and support content creation for multiple channels.
• Utilize AI tools such as ChatGPT to draft, iterate, and enhance marketing content and campaign assets.
• Coordinate project timelines, dependencies, and stakeholder inputs to keep campaigns moving efficiently.
• Support deployment of campaigns across digital channels, ensuring alignment with brand standards and tracking requirements.
• Partner with cross-functional teams to gather inputs, resolve blockers, and maintain a unified go-to-market strategy.
• Monitor campaign performance, surface insights, and recommend adjustments to improve results over time.
• Maintain documentation and SOPs for marketing operations to ensure repeatability and clarity for future hires.
• Collaborate with designers and copywriters to ensure assets are on-brand and optimized for performance.
• Support the integration of new tools and technologies that enhance the marketing stack and automation capabilities.
• Track and report on key marketing metrics to inform decisions and demonstrate impact to leadership.
• Contribute to the development of long-term content and campaign frameworks that scale with business growth.

Requirements

• Experience with HubSpot workflows and marketing automation is required for this role.
• Hands-on experience executing email marketing campaigns across multiple sequences and audiences.
• Familiarity with ChatGPT or other AI tools applied in marketing contexts is mandatory.
• Demonstrated strong English communication and writing skills in both written and verbal formats.
• Highly organized with the ability to manage multiple priorities and meet strict deadlines.
• Detail-oriented with a commitment to accuracy in data handling and campaign configuration.
• Proven ability to work effectively within US timezone hours as a core job requirement.
• A proactive, creative, and solution-oriented mindset with ownership of outcomes.
• Comfort operating in a fast-paced, remote-first environment with minimal red tape.
• Willingness to use data to drive decisions and continuously refine marketing activities.
• Alignment with a lean team culture that values speed, transparency, and direct communication.
• Capacity to collaborate across functions including product, sales, and design.
• Commitment to continuous learning, especially regarding new marketing tools and AI applications.

Nice to have

• Experience working within B2B SaaS environments and understanding of subscription business models.
• Background in marketing operations with exposure to process design and system administration.
• Prior content writing or storytelling experience that demonstrates clarity and persuasion.
• Familiarity with real estate technology or development workflows is a distinct advantage.
• Experience supporting multi-channel campaigns that span email, web, and social touchpoints.
• Knowledge of basic design principles or collaboration with creative teams.
• Track record of using data dashboards to inform marketing decisions.

Practical notes

• This role requires availability during US timezone hours to ensure timely collaboration and response.
• The position is remote with an expectation of clear communication and proactive updates.
• Travel is not required for this role, and visa sponsorship details are not provided in this listing.
• Applicants should be prepared to discuss their experience with marketing automation and AI tools in an interview.
• Deadlines for application review are not specified; early submission is encouraged.