Head of Brand, Real Estate Development

About the role

You are the editorial and brand authority for Northspyre, owning the narrative that defines how the industry views real estate development. You are obsessed with understanding real estate developers, decoding how they think, and translating that insight into credible, high-quality editorial output that earns their trust. You exercise relentless focus on execution and judgment, balancing independent initiative with the ability to lead and elevate the work of others. You synthesize complex inputs like data, industry trends, and operator insight into clear, authoritative points of view that resonate with sophisticated audiences. You care deeply about quality and credibility, making thoughtful editorial decisions to maintain both in every piece of content you steward. As the leader of Northspyre's editorial function, you build the media and editorial engine from the ground up, evolving traditional B2B marketing toward a newsroom-led model rooted in substance and market intelligence.

Key facts

What you'll do

Own the newsroom and drive execution by managing the editorial calendar and shipping multiple pieces of content daily across formats with strong organization and follow-through.

Set the pace for the editorial function through rigorous project management, moving ideas quickly from concept to published work without sacrificing quality or depth.

Act as final editor and copyeditor to ensure clarity, credibility, and consistency in every narrative that represents Northspyre in the market.

Generate, produce, and shape authoritative content by conceiving original story, format, and franchise ideas grounded in real market insight and data.

Personally write, edit, and ship core editorial content focused on real estate development, capital, risk, and market dynamics to maintain a high quality bar.

Lead a small, high-standards editorial team as a player-coach, balancing hands-on craft work with developing the capabilities of others.

Stay deeply embedded in the real estate development market through regular conversations, networking, and relationship-building to inform editorial direction.

Translate company strategy, proprietary data, and market signals into authoritative editorial narratives that earn trust with operators and investors.

Partner closely with the CEO and executive team to align content with business objectives and ensure strategic coherence.

Decide what Northspyre will publish in order to maintain trust, authority, and a distinct point of view in the development community.

Build credibility through leadership and market immersion by consistently producing work that reflects deep category understanding and operational reality.

Set the quality bar through your own output, demonstrating excellence in research, structure, and storytelling in every piece you steward.

Bring a steady stream of thoughtful, relevant ideas without waiting for direction or briefs, proactively identifying opportunities to contribute insight.

Synthesize complex inputs such as data, industry trends, operator perspectives, and leadership viewpoints into clear narratives that guide decision-making.

Requirements

You have real estate development fluency, ideally with 6-12 years of industry experience, including exposure to development, acquisitions, capital markets, or adjacent roles that require credibility with developers.

Your background supports insight on complex development topics, including development management, acquisitions, research, or real estate journalism.

You have a track record of personally producing high-quality written or editorial content focused on real estate development, the built environment, capital projects, or adjacent markets such as CRE, infrastructure, construction, finance, or urban economics.

Your work demonstrates judgment, taste, and point of view that matter to sophisticated audiences in the development ecosystem.

You possess strong copyediting instincts and an acute sense for clarity, consistency, and credibility in written communication.

You are comfortable operating independently and making decisions in a fast-moving, ambiguous environment while maintaining rigorous standards.

You communicate with precision and empathy, adapting tone and structure to serve diverse audiences including developers, investors, and executives.

You are comfortable working remotely and collaborating effectively across distributed teams using digital tools and asynchronous workflows.

Nice to have

Experience building and managing a small editorial team in a B2B or media environment.

A documented history of original reporting, long-form writing, or thought leadership in real estate or adjacent fields.

Familiarity with Northspyre's product, customers, and data capabilities, or a demonstrated ability to rapidly master complex platforms.

Practical notes

This is a full-time role based in Atlanta, Georgia, with remote work available.

Travel is not required for this position.

No visa sponsorship is available at this time.