Content & Community Marketing Manager
Job description
About the role
Content & Community Marketing Manager (China)
About NEOWIZ
NEOWIZ stands as a globally recognized game developer and publisher, consistently defined by gripping narratives and uncompromising quality. We collaborate with creative talent across the world to engineer original gaming experiences that push boundaries and captivate players on a global scale. Our portfolio spans diverse intellectual properties, from the narrative depth of *Lies of P* to the rhythm-driven intensity of *DJMAX RESPECT V*, the charming simulations of *Cats & Soup*, the strategic depth of *SANABI*, and the dynamic action of *Skul: The Hero Slayer*. This breadth allows us to service distinct IPs across numerous genres, delivering fresh and engaging experiences to players in every corner of the globe.
Position Overview
NEOWIZ is actively seeking a highly skilled and visionary Content & Community Marketing Manager to establish and deepen our regional footprint within the Chinese market. The ideal candidate will own the strategy for our player ecosystem and brand presence, ensuring our gaming titles resonate powerfully with the target audience from their very first interaction through long-term loyalty. This is a role that demands deep cultural insight and operational excellence.
The successful professional will take full ownership of our regional presence across all key Chinese platforms. This involves planning and executing highly localized content, interactive events, and UGC activation programs on Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap. A core part of this role is serving as a vital bridge between our players and internal leadership. This means monitoring Voice of Customer (VOC) diligently, managing sentiment risks proactively, and translating community insights into clear, actionable user experience improvements for our development teams.
To amplify our market reach, you will cultivate strategic partnerships with influential local creators. You will also lead high-impact online and offline engagement initiatives, such as exhibitions and pop-up events, to strengthen our community bonds. Success in this position requires exceptional cross-functional leadership. You will collaborate closely with internal teams in marketing, publishing, localization, customer service, and external agency partners to elevate player retention and deliver an unparalleled community experience. The work location for this role is Shanghai, China, and the position requires nationality or residency within Chinese-speaking regions.
Key Responsibilities
You will architect and own the entire community journey for Chinese players, from first touchpoint to long-term retention. This involves interpreting complex cultural contexts and platform-specific nuances to shape how our narratives and brands land with audiences. Your primary mission is to transform raw data and community signals into compelling, data-driven campaigns that make our IPs feel native and indispensable.
Your daily operations will include designing localized narratives and visual themes tailored for Bilibili, Weibo, and TapTap to spark continuous daily interaction. You will orchestrate intricate interactive events and UGC challenges that empower players to become co-creators, particularly on platforms like Rednote and Xiaoheihe. Building and maintaining a sophisticated sentiment watch system is essential to catch potential risks early and guide product decisions through clear, insightful reporting.
You will coordinate seamlessly with agencies and local partners to stage memorable exhibitions and pop-up moments that deepen fandom engagement. A critical part of your duty involves translating community language and feedback into clear product briefs, ensuring development teams fully understand player expectations and desires. You will also manage cross-functional rhythms with marketing, publishing, and localization teams to ensure messaging remains consistent and timely across all touchpoints.
also, you will cultivate detailed creator roadmaps that align content calendars with game milestones and seasonal trends. Monitoring live data to refine hooks, timing, and tone will be a continuous duty, ensuring engagement curves remain healthy throughout all service phases. You will guide partnership choices based on audience overlap, authenticity, and long-term community value. Finally, you will champion player stories internally, ensuring that frontline voices directly influence roadmap priorities and support practices.
Requirements
- Professional working level fluency in Chinese is mandatory, with a deep understanding of regional online subcultures.
- A minimum of three years of proven community marketing experience specifically on Chinese social platforms is required.
- A demonstrable track record of successfully managing official SNS accounts within the gaming or interactive entertainment sector.
- The ability to comfortably interpret complex analytics and translate findings into concrete operational actions.
Nice to Have
Experience with titles such as *Lies of P*, *DJMAX RESPECT V*, *Cats & Soup*, *SANABI*, and *Skul: The Hero Slayer* is considered a valuable asset.
Skills & Tools
Expertise in Chinese, Bilibili, Weibo, Xiaoheihe, Rednote, QQ, and TapTap is essential for success in this role.
Practical Notes
Please What you'll do