Head of Marketing

About the role

Moonshot AI is seeking a Head of Marketing to own the strategic layer end-to-end while leading and developing a growing team. You will set the direction, build the playbook, and work closely with the Marketing Manager to translate strategy into campaigns and content that drive pipelines. This role owns Moonshot's marketing strategy end-to-end, covering positioning, messaging, brand, demand, and growth initiatives. You will shape and evolve our brand voice so we stand out in a crowded AI and eCommerce landscape while building and owning a proactive GTM calendar. You will define the GTM narrative and keep sales, customer success, and product aligned around it, and decide where and how we show up at conferences and industry events to turn presence into pipeline.

Key facts

What you'll do

• Own Moonshot's marketing strategy end-to-end, including positioning, messaging, brand, demand, and growth.
• Shape and evolve our brand voice so we stand out in a crowded AI and eCommerce landscape.
• Build and own a proactive GTM calendar that guides our market entry and expansion decisions.
• Define the GTM narrative and keep sales, customer success, and product aligned around it.
• Decide where and how we show up at conferences and industry events, and turn presence into pipeline.
• Directly manage a Marketing Manager, setting clear goals, priorities, and a strategic framework for the team.
• Build a roadmap and prioritization layer needed to scale the marketing function efficiently.
• Mentor and develop a direct report, fostering growth, clarity, and accountability within the marketing organization.
• Build and run a content engine that turns ideas, customer wins, and insights into momentum.
• Own demand generation across paid ads, performance marketing, funnels, and experimentation to drive measurable outcomes.
• Operate at the intersection of strategy and tactical day-to-day execution, ensuring alignment between planning and action.
• Translate complex offerings into simple, compelling narratives that resonate with target audiences and support sales.
• Partner closely with product and GTM teams to ensure messaging and campaigns reflect product reality and customer needs.
• Own end-to-end campaign lifecycle from concept, execution, measurement, and optimization to drive predictable pipeline.

Requirements

• 7+ years of marketing experience, including leadership in a high-growth startup (SaaS, B2B, or eCommerce tools strongly preferred).
• Experienced leader in a growing marketing function that can introduce strategic roadmaps, prioritization frameworks, and a proactive GTM calendar.
• Proven ability to manage and develop individual contributors, not just direct work but grow people over time.
• Deep understanding of content, branding, performance marketing, and demand generation across multiple channels.
• Strong intuition for positioning and messaging so you can make complex products simple and compelling for distinct audiences.
• Hands-on experience with paid channels (Google, Meta, LinkedIn, etc.) and performance optimization to drive efficient growth.
• Comfortable owning real numbers such as pipeline, CAC, conversion rates, and other key performance indicators, not just awareness metrics.
• Builder mindset that balances strategic thinking with scrappy execution, especially in resource-constrained environments.
• Clear communicator who can align founders, GTM teams, and marketers around a single narrative and shared objectives.
• Ability to thrive in a fast-paced startup environment where priorities shift quickly and ownership is essential.
• Willingness to roll up sleeves across content, campaigns, analytics, and collaboration without waiting for direction.
• Commitment to data-driven decision making while balancing creativity and intuition in marketing initiatives.
• Experience managing budgets, forecasting performance, and partnering with finance to align on realistic targets.
• Track record of building repeatable marketing processes that scale as the organization grows.
• Comfortable reporting to and collaborating closely with early-stage leadership to inform product and go-to-market decisions.

Nice to have

• Prior experience working with AI, eCommerce, or SaaS products in a growth-focused marketing role.
• Background running content and demand generation programs that feed multi-stage sales pipelines.
• Familiarity with experimentation platforms and optimization frameworks that support conversion rate improvements.
• Experience presenting at industry conferences or contributing to external content that builds brand credibility.
• Understanding of tax-free commuter and parking benefit structures in New York City.
• Knowledge of startup compensation structures including equity grants and how they align with company performance.

Practical notes

The role is full-time based in New York City, with an office-first schedule of 4 days per week in Midtown Manhattan. Work is conducted in English, and the environment is fast-paced with high ownership expectations. Travel is not currently required for the role, and there is no visa sponsorship available at this time. The compensation package includes meaningful equity and comprehensive benefits, with details aligned to company policies and local regulations.