Creative Director

About the role

Misfits Market is seeking a Creative Director to take ownership of the brand's visual identity and the stewardship of its internal studio team. In this capacity, you will manage a hybrid workforce that includes in-house designers, video producers, and contract photographers while simultaneously directing external agencies that handle private-label packaging and broader campaign work. The position demands a dual focus on strategic brand building and meticulous hands-on execution across both digital interfaces and physical consumer touchpoints. You will be responsible for ensuring that visual concepts are translated into coherent, scalable systems that resonate with the target audience. This role requires a balance of big-picture thinking and operational rigor to maintain consistency across all consumer interactions. The successful candidate will foster a collaborative environment where creative experimentation is encouraged within the bounds of strategic brand goals. You will act as the primary visual storyteller for the brand, shaping how Misfits Market is perceived in a crowded marketplace.

Key facts

What you'll do

• Direct the mentorship and growth of the internal creative team through structured performance reviews and individualized career development pathways.
• Architect the evolution of the brand identity system, focusing on the refinement of typography, color frameworks, iconography, and the development of a distinct motion language.
• Orchestrate strategic relationships with external partners and agencies, providing clear direction for private-label packaging, television commercials, and out-of-hoard campaigns.
• Oversee the complete creative production pipeline for email systems, landing pages, and both paid and organic social media content.
• Plan, coordinate, and execute photography shoots, which includes prop sourcing, vendor management, and active on-set leadership to ensure visual accuracy.
• Partner closely with the Product team to develop design systems that enhance accessibility and drive conversion through optimized landing page experiences.
• Implement and refine end-to-end creative workflows, establishing robust asset management protocols and rigorous quality control processes to safeguard brand integrity.
• Analyze creative performance data in collaboration with analytics teams to iterate and improve visual assets for maximum engagement and conversion.
• Champion sustainable and efficient production practices that reduce waste and streamline the creative production lifecycle.
• Lead the conceptualization and execution of high-impact visual narratives that tell the story of the brand's mission and values.
• Ensure all creative deliverables meet technical specifications for both digital and print mediums, maintaining a high standard of professionalism.
• Facilitate cross-departmental workshops to align creative direction with business objectives, marketing initiatives, and product launches.

Requirements

• Bring 8-10 years of cumulative experience in creative leadership or visual design roles specifically within a direct-to-consumer market environment.
• Provide a documented history of successfully managing external agencies and freelance talent, demonstrating clear communication and contractual oversight.
• Submit a comprehensive portfolio that showcases advanced design work spanning digital interfaces, email templates, motion graphics, and editorial layouts.
• Exhibit deep expertise in the principles of typography, layout composition, color theory, and visual storytelling techniques.
• Prove a consistent ability to manage complex creative projects simultaneously while adhering to strict deadlines inherent in a fast-paced startup environment.
• Demonstrate advanced proficiency in Figma for interface design and prototyping, as well as mastery of the Adobe Creative Suite for static and dynamic content creation.
• Show a strong understanding of brand consistency and the mechanisms required to maintain a cohesive visual language across all channels.
• Possess the organizational skills necessary to manage multiple deliverables and prioritize tasks effectively without sacrificing quality.

Nice to have

• Hands-on experience with packaging regulations and the full lifecycle of print production, including press checks and vendor liaison.
• Advanced technical skills in motion design, specifically using After Effects to create polished and engaging animated sequences.
• A track record of contributing to TV commercials or the strategic planning and execution of large-scale out-of-home advertising activations.

Practical notes

This role requires a mandatory weekly presence at our Bushwick photo studio in New York, NY. Please review the Misfits Market Job Applicant Privacy Policy prior to submitting your application materials.