Social Media Executive

About the role

Global social media operations sustain the MultiBank Group brand across digital channels. This position manages daily publishing and coordination to support campaign execution and community engagement.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

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Location: UAE

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Engagement: Full-time.

• Degree: a degree requirement is stated.
• Experience: 3+ years.

What you'll do

Daily social media publishing maintains consistent brand visibility across all assigned platforms. Teams organize and schedule content so that posts release on time and follow platform best practices.

Social channels are monitored to flag emerging trends, comments, or risks that may affect brand reputation. Content coordination with design, video, and marketing teams gathers necessary assets and ensures alignment with brand tone and financial services compliance.

Campaign launches, product promotions, and marketing initiatives receive support to drive audience awareness through planned social distribution. Community engagement covers comment and message monitoring, with sensitive or high-priority interactions escalated internally to protect the brand.

Performance tracking measures post engagement and key metrics to evaluate content effectiveness. Reports are prepared using gathered insights, and trends identified in performance data inform suggestions for improvement.

Operational workflows maintain organized content folders and scheduling tools to streamline team processes. Event, exhibition, and campaign coverage receives support through timely content uploads, accurate captions, proper tagging, and publishing checks to avoid errors.

Requirements

A Bachelor's degree in Marketing, Communications, Media, or a related field is required. Candidates bring 1 3 years of experience in social media management or digital marketing.

Experience in Fintech, FX, CFD, Crypto, or Financial Services is a strong advantage for this role. A strong understanding of social media platforms and content formats underpins daily responsibilities. attention to detail enables success in fast-paced environments.

Familiarity with social media analytics tools is preferred to support performance tracking. Clear communication and coordination skills ensure effective collaboration across teams. Fluency in English is required, while Arabic is a strong advantage for stakeholder interaction.

Practical notes

The role is based in the Dubai Office and operates within a regulated financial services environment. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Social media roles rely on familiarity with major platforms and scheduling tools to manage multi-channel presence. Professionals in this field monitor analytics to guide content strategy and audience engagement. Compliance awareness is essential in regulated industries like financial services. Clear, concise writing supports effective communication across global audiences.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.