Social Media

About the role

You will own Meter's organic social presence end to end, acting as the primary storyteller for the brand. You are a Meter evangelist who believes in the stack we are building and has the craft to make others believe it too. Your core mission is to find the stories inside our work and know exactly how to land them on individual social platforms to make the right people stop, pay attention, and want to be part of it. You will lead the strategy, creation, and measurement of social content from concept to impact, deciding what is worth saying, when, and where. Above all, you translate complex product ideas into clear, compelling narratives tailored to each platform so that the internet understands why Meter matters.

Key facts

What you'll do

• Lead Meter's social strategy from concept to impact, owning the entire process from ideation and drafting to publishing and measurement.
• Create social-native editorial content, developing original formats and series built for social rather than repurposing existing blogs.
• Translate existing Meter work into clear, compelling narratives tailored to each platform by clipping, reformatting, and contextualizing content.
• Enable the Meter team to post by building tools, content, and frameworks that make it easy for everyone to show up on their own social channels consistently.
• Insert Meter into the right conversations, whether in a Reddit thread where the perspective belongs or a LinkedIn moment where the product story is suddenly relevant.
• Define performance benchmarks and use data to shape what we post, where, and how often, setting platform-specific baselines in the first 60 days.
• Develop and ship a new social-native editorial concept that reaches an untapped audience on X, unique to Meter and built from the ground up.
• Clip a product demo or founder interview into something worth watching on LinkedIn, turning existing footage into a focused narrative.
• Grab members of the Meter team for impromptu video interviews on a new piece of hardware, capturing authentic perspectives in real time.
• Tag along on a customer deployment, such as a sports arena or a sub-zero cold-storage facility, to capture original footage and bring the audience along for the deployment journey.
• Work with the in-house film team to develop short-form content on a new product launch, collaborating across disciplines to execute a cohesive vision.
• Identify timely moments and cultural contexts where Meter's perspective can add value, inserting the brand into conversations already happening online.
• Maintain a deep, ongoing understanding of what performs well on X, LinkedIn, Reddit, and YouTube, adapting tone, format, and cadence to each community.
• Continuously iterate on content based on performance data, doubling down on formats and topics that drive genuine engagement and awareness.

Requirements

• You are deeply online, with sharp instincts for how content performs across platforms and a genuine understanding of why X, LinkedIn, Reddit, and YouTube require unique approaches.
• You are an exceptional writer and storyteller who can turn a complex product idea into a post that makes someone stop scrolling and pay attention.
• You are comfortable with constraint, able to adapt the same idea into multiple formats without losing clarity or intent.
• You are opinionated about what makes a story worth telling and disciplined about measuring impact, using data to guide decisions rather than intuition alone.
• You are a true believer in Meter's mission, caring about what we are building and wanting others to care too.
• You have the craft to make others believe in Meter's vision, translating technical infrastructure into narratives that resonate with businesses and builders.
• You understand that the internet runs the world and that Meter is building a utility-like networking stack to make that internet work seamlessly for businesses.
• You are willing to get hands-on with hardware, software, and operations to capture the reality of how Meter works in the real world.

Practical notes

The role is full-time based in San Francisco. There may be travel to customer deployments or events where capturing original footage and interviews is necessary. No specific visa sponsorship details are provided in the source. The listed compensation range applies to this position, and equity eligibility is included as part of the total rewards package.