Market Development Representative

About the role

Masv is looking for a Market Development Representative to help identify and pursue new business opportunities in their target markets. This role focuses on researching market trends, building relationships with potential clients, and supporting the growth of Masv's customer base. The Market Development Representative will work closely with the sales and marketing teams to uncover demand for Masv's services and develop strategies to reach new customer segments. This is a full-time position with a structured path for professional growth within the organization. The representative will serve as a bridge between market intelligence and actionable business development efforts.

Key facts

What you'll do

• Research and analyze market data to identify potential customer segments and growth areas for Masv
• Develop and maintain a pipeline of prospective clients through outreach and relationship building activities
• Collaborate with the sales team to qualify leads and present Masv's value proposition to new prospects
• Conduct competitor analysis to understand market positioning and identify gaps in the industry landscape
• Create market reports and presentations that summarize findings and recommend next steps for leadership
• Attend industry events, conferences, and trade shows to represent Masv and gather market intelligence
• Coordinate with marketing teams to develop targeted campaigns for new market segments and audiences
• Monitor industry trends and regulatory changes that could affect Masv's market opportunity and positioning
• Build and nurture relationships with key stakeholders in target accounts and industry verticals
• Support the development of go-to-market strategies by providing data-driven insights and actionable recommendations
• Follow up on outbound prospecting efforts and maintain accurate records in the company CRM system
• Assist in the evaluation of new geographic markets or verticals for potential expansion and entry

Requirements

• Bachelor's degree in business, marketing, communications, or a related field from an accredited institution
• Strong written and verbal communication skills with the ability to present findings to diverse audiences
• Proficiency in using CRM software and sales productivity tools for pipeline management and tracking
• Ability to work independently and manage multiple projects with competing priorities and deadlines
• Analytical mindset with comfort working with data sets and market research reports on a regular basis
• Minimum of two years of experience in business development, sales, or market research roles
• Willingness to travel occasionally for industry events, conferences, and client meetings as needed
• Familiarity with B2B sales cycles and lead qualification processes in a professional services environment

Nice to have

• Experience with data visualization tools and reporting dashboards for presenting market insights
• Previous exposure to the technology or software industry and its unique market dynamics
• Knowledge of international markets and cross-cultural communication practices for global outreach
• Background in marketing automation platforms and email campaign management for prospect engagement

Skills & tools

• CRM platforms such as Salesforce or HubSpot for tracking and managing prospect interactions
• Microsoft Office Suite including Excel for data analysis, reporting, and spreadsheet management
• Market research databases and industry analysis resources for staying current on trends
• Presentation tools like PowerPoint or Google Slides for creating client-facing materials
• Email and calendar management applications for coordinating outreach and follow-up activities
• Basic understanding of marketing analytics and performance metrics for measuring campaign results

Practical notes

• This is a full-time role based at Masv with a standard business schedule and expectations
• The compensation package will be discussed during the interview process and tailored to experience
• Candidates should expect to work collaboratively with cross-functional teams across sales and marketing departments
• The hiring process includes multiple interview rounds with the sales leadership and hiring team
• Masv values candidates who demonstrate curiosity, initiative, and a proactive approach to learning
• Remote work arrangements may be available depending on the candidate's location and team needs