Social Media Manager

About the role

You will own end to end social media strategy for B2B clients and translate business goals into measurable social outcomes. You will craft compelling narratives and oversee content that shapes perception and drives meaningful engagement across key platforms. You will act as the strategic voice for clients, balancing data rigor with creative storytelling in every campaign. You will collaborate closely with cross functional teams to ensure cohesive execution and alignment with broader marketing objectives. You will turn complex ideas into accessible social narratives that support lead generation and brand authority. You will use performance insights to continuously refine approaches and maximize impact in a B2B digital environment. You will manage client relationships with transparency and professionalism, ensuring expectations are met and exceeded.

Key facts

What you'll do

Develop and lead social media strategies that align with client goals, industry best practices, and audience insights for B2B brands.

Research B2B industry trends, competitor content, and platform updates to inform recommendations and creative direction for high impact campaigns.

Build and manage content calendars and posting schedules that coordinate LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.

Partner with internal creative teams to ensure visual and written content aligns with broader marketing initiatives and maintains a consistent brand voice.

Write and oversee creation of engaging content for B2B audiences, including social copy, short-form videos, carousels, and thought leadership posts.

Collaborate with designers and video editors to produce visually compelling assets optimized for each platform and tailored to audience preferences.

Repurpose long-form client content such as blogs, webinars, or podcasts into social-friendly formats that amplify reach and engagement.

Ensure all content meets platform best practices and brand identity guidelines while supporting campaign objectives and business outcomes.

Lead organic campaign launches, social experiments, and creative activations designed to increase awareness and deepen audience connection.

Monitor campaign performance metrics, analyze outcomes, and proactively identify optimization opportunities to improve reach, engagement, and conversion.

Stay agile and responsive to platform changes and trends so that client strategies remain innovative, effective, and future proof.

Manage community engagement by responding to comments, messages, and brand interactions in a timely and on-brand manner.

Encourage meaningful conversations that position clients as thought leaders in their industries and strengthen long term audience trust.

Identify and nurture partnerships with influencers, advocates, and collaborators in relevant B2B spaces to expand organic reach.

Develop detailed monthly and quarterly performance reports with data driven insights and clear recommendations for ongoing improvement.

Analyze content performance across all platforms and translate findings into strategic next steps that support growth and engagement goals.

Present performance results and strategic recommendations directly to clients with confidence, clarity, and professional poise.

Benchmark client performance against competitors and industry standards to uncover growth opportunities and competitive advantages.

Stay on top of emerging platform trends and advise clients on strategic innovations that align with evolving audience behaviors.

Requirements

Bachelor's degree in Marketing, Communications, or related field is required for consideration in this role.

You must have 3-5 years of hands on social media management experience, with agency experience strongly preferred and demonstrated in relevant contexts.

You need proven success managing B2B social media accounts, especially on LinkedIn and other platforms that support thought leadership and professional audiences.

You should have a strong understanding of how social media functions within B2B buyer journeys and decision making processes across multiple stages.

You must be able to develop data informed strategies that balance creativity with measurable business impact for clients in varied industries.

You need excellent written and verbal communication skills to articulate strategy, provide updates, and present insights to client stakeholders clearly and effectively.

You should demonstrate meticulous attention to detail and organization, ensuring consistent brand execution and reliable delivery across multiple campaigns.

You must be comfortable working independently and collaboratively within a fast paced, deadline driven agency environment while maintaining quality and professionalism.