Account Director (Media Sales)

About the role

This position centers on owning a substantial $3M+ portfolio within the North Texas region while driving annual account expansion. The successful candidate operates with significant independence, guiding strategic dialogues for large agency partners. In this capacity, you will shape platform-based solutions and deliver tangible, measurable results for clients. You function as a strategic collaborator, navigating intricate media challenges by applying sound business judgment and established frameworks. You will be expected to leverage deep market knowledge to uncover latent client needs and align them with GumGum's unique capabilities. The role demands a high level of ownership, requiring the individual to act as the primary point of contact for strategic decisions affecting the portfolio. Success in this position is defined by the ability to grow revenue, expand footprint, and solidify GumGum's position as a leader in the media technology landscape. You will be responsible for not just meeting but exceeding aggressive growth targets in a dynamic and competitive market.

Key facts

What you'll orchestrate

You will design and execute territory expansion strategies across North Texas, Oklahoma, New Mexico, and Louisiana to unlock new revenue opportunities. You will position GumGum as a strategic mindset partner, aligning media strategy with specific brand objectives during agency and enterprise discussions. Using GumGum's platform capabilities, you will architect tailored solution frameworks based on Mindset, Omnichannel, and Outcomes. You will cultivate and maintain C-level relationships within large and mid-sized agencies, guiding stakeholders from initial strategy through implementation and renewal. You will translate pipeline data into precise forecasts, ensuring Salesforce hygiene for clear quarterly and annual sales visibility. You will coordinate closely with account management and client strategy teams to guarantee campaign execution aligns with expected outcomes. You will actively hunt for new business, utilizing seller tools to map high-intent audiences and contextual signals for media opportunities. You will navigate complex procurement cycles, negotiating terms and positioning GumGum solutions to stand out in competitive media markets. You will analyze competitive landscapes to identify gaps and develop compelling differentiators specific to the North Texas market. You will mentor junior sales team members on solution selling techniques and best practices for engaging C-suite executives.

Requirements

You must hold a bachelor's degree and possess over five years of digital media sales experience within Texas, with a consistent record of meeting or exceeding quotas. You must command a $3M+ book of business, demonstrating year-over-year growth and resilience amidst market shifts. You will build and manage agency and brand relationships, steering multiple stakeholders across planning, activation, and measurement. You have a proven ability to sell programmatic, contextual, video, and CTV solutions, leveraging a strong market presence across North Texas and the state. You fluently use seller tools such as SellerCrowd, MediaRadar, Pathmatics, and LinkedIn Sales Navigator to qualify accounts and prioritize outreach. You convert complex data into clear narratives, managing disciplined pipelines within a fast-paced media environment. You possess exceptional written and verbal communication skills, capable of articulating sophisticated value propositions to sophisticated buyers. You demonstrate a track record of integrity and professionalism in managing confidential information and high-stakes negotiations. You are comfortable working autonomously while thriving in a team-oriented environment that requires collaboration with cross-functional departments. You have a history of adapting to new technologies and quickly mastering complex platform ecosystems to drive sales outcomes.

Nice to have

A record of selling within awards and industry recognition, highlighting impact in contextual and media technology.

Skills & tools

You will utilize the GumGum Mindset platform, Google Cloud, AWS, Salesforce, Tableau, and LinkedIn Sales Navigator.

Practical notes

Please What you'll do

GumGum builds advertising technology that identifies moments when audiences are most receptive. The team designs mindset-driven campaigns that run across connected TV, online video, and large-scale display environments.

Work focuses on configuring systems and creative workflows that respond to context and audience intent. People collaborate across product and operations to refine targeting, measurement, and playback, improving how messages reach viewers in relevant settings.