Member Engagement Manager

About the role

LearnLux is pioneering a new standard in workplace financial wellbeing by integrating fiduciary digital planning with direct access to Certified Financial Planner™ professionals. This role is tailored for a self-driven individual who thrives on solving ambiguous problems and taking full ownership of complex initiatives from conception to execution. You will be the architect of engagement, responsible for transforming a benefits platform into a source of genuine excitement and daily utility for employees. Because the role is remote across the United States, you will consider diverse cultural contexts to ensure every campaign resonates deeply and inclusively. This position is ideal for someone who measures success not just in metrics but in the tangible confidence and financial clarity of the end user. You will operate with a high bar for quality while moving quickly to iterate and improve upon every initiative you touch.

Key facts

What you'll do

Build, launch, and optimize multi-channel engagement campaigns in Braze, including email, SMS, and direct mail, while maintaining campaign quality and performance.

Partner with Client Success to develop, present, and gain buy-in for innovative member engagement strategies, tailoring campaigns to the needs of each client and employee population.

Present campaign performance and data-driven recommendations to clients and internal stakeholders, using insights to optimize future campaigns and demonstrate impact.

Own the creation of physical engagement materials; managing everything from brainstorming to delivery to ensure brand consistency and impact.

Create short-form and digital content that makes financial wellbeing feel approachable and fun, breaking down complex topics into digestible narratives.

Curate meaningful in-person and digital events with our clients to provide value and increase engagement, fostering a community around financial education.

Partner with clients, their HR/benefits teams and/or consultants to tailor engagement strategies to each employee population, recognizing that one size does not fit all.

Experiment constantly by pitching and testing new ideas, learning from the data, and doubling down on what works to drive higher participation rates.

Bring a member-first lens to everything you do, serving as the primary voice that helps translate a technical benefits platform into a user-centric experience.

Partner with other team members within your group and across the organization to deliver cohesive and scalable solutions that meet ambitious deadlines.

Utilize your backlog of creative ideas to consistently ship new content and initiatives that keep the member journey fresh and engaging.

Analyze engagement metrics rigorously to identify trends, uncover friction points, and iterate on campaigns for continuous improvement.

Champion the LearnLux brand voice in every piece of content you produce, ensuring clarity, empathy, and professionalism in all communications.

Collaborate with cross-functional partners to gather insights that inform targeted messaging and personalized member experiences.

Requirements

You must possess 3-5 years of experience in marketing, content creation, community/member engagement, or a similar creative role, ideally having worked in the benefits industry.

You must demonstrate a maker mentality, possessing the ability to design graphics, edit short videos, and write punchy copy without waiting on a large support team.

You must have hands-on experience with marketing automation platforms, specifically Braze, and be familiar with core design tools such as Canva, Figma, or Adobe Creative Suite.

You must be endlessly creative, maintaining a robust backlog of ideas and the energy to execute them efficiently and effectively.

You must exhibit exceptional organizational skills, managing multiple campaigns for various clients while simultaneously developing new materials and engagement strategies.

You must have strong written and verbal communication skills, building authentic relationships with clients and confidently representing LearnLux to their employees.

You must have familiarity with engagement metrics and a proven track record of using email and campaign tools to drive results.

You must be eligible for employment in the United States and authorized to work in this country without sponsorship at this time.

Nice to have

Experience with financial services or workplace benefits is a significant advantage that would allow you to ramp more quickly.

A background in fintech would provide valuable insight into the digital behaviors that drive engagement in this specific sector.

Practical notes

This role is remote within the United States.

This role reports to the Director of Member Marketing.