Head of Growth Marketing and Lifecycle

About the role

Leapsome is seeking a Head of Growth Marketing and Lifecycle to architect and lead the engine behind our next stage of global expansion. In this role, you will own the strategy and execution of our high-stakes demand engine, directly responsible for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue. You will architect the AI-augmented Growth Engine, reimagining marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI. This is a mission-critical position where you will take full accountability for the predictable delivery of pipeline and revenue outcomes that fuel our global sales organization. You will design market-focused go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive landscape. As we evolve from a people enablement tool to a comprehensive HR platform, your mission is to transform our buyer journey into a scalable, high-velocity machine. You are a high-output, low-ego operator who leads with clarity, urgency, and empathy, constantly researching and experimenting with new ways to integrate technology - from autonomous workflows and predictive lead scoring to intent-driven prospecting - to drive superior, self-optimizing results. This is a unique opportunity to shape global strategy while staying close to the execution of our demand engine across North America and EMEA, bridging the gap between initial acquisition and long-term customer retention.

Key facts

What you'll do

• Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
• Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization.
• Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.
• Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
• Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
• Lead and Empower a High-Performance

Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

• Leverage AI and Automation: Utilize autonomous workflows, predictive lead scoring, and intent-driven prospecting to create a self-optimizing growth machine that scales efficiently.
• Drive Data-Driven Decisions: Establish deep understanding of modern growth metrics, attribution models, and experimentation frameworks to guide strategic investments.
• Manage and Optimize Budgets: Exercise disciplined oversight of multi-million marketing budgets to maximize impact and measurable outcomes.
• Build Cross-Functional Alignment: Strengthen partnerships with RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success, and executive stakeholders to ensure cohesive execution.
• Champion a Culture of Experimentation: Foster an environment of continuous testing, learning, and rapid iteration to maintain a competitive edge in the AI revolution.
• Translate Strategic Vision into Execution: Convert high-level goals into actionable plans that balance long-term vision with near-term revenue impact.

Requirements

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
• Proven track record owning pipeline or revenue outcomes, not just lead generation.
• Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
• Hands-on AI fluency and experience in successfully embedding AI tools and agents into marketing workflows for faster decisions and improved scalability.
• Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
• Experience managing multi-million marketing budgets.
• Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success, and executive stakeholders.
• Leadership experience building and scaling high-performing growth teams.
• A builder mentality with a bias for action and a high degree of ownership.
• Comfort operating in a fast-paced, dynamic environment where priorities evolve rapidly.
• Excellent written and verbal communication skills to articulate vision and align stakeholders.
• Willingness to travel as required for role and company events.

Nice to have

• Experience operating in an AI-first marketing environment.
• Background in HR technology or people management platforms.

Practical notes

This role is based in Berlin and requires full-time commitment. Willingness to travel is required as part of the position.