Growth Workflow Manager, Organic Growth

About the role

In this position, you will be at the forefront of enhancing Kraken's organic growth initiatives through automation and strategic implementation. Your primary responsibility will be to transform insights from SEO and AEO into efficient, scalable workflows that can adapt to the fast-evolving digital environment, especially with the increasing influence of AI-driven answer engines. This role is pivotal in ensuring that Kraken's brand and offerings maintain high visibility across various digital platforms.

Key facts

What you'll do

• Design and oversee the automated pipeline dedicated to organic growth, ensuring a seamless process from collecting visibility signals to content deployment within the CMS.
• Work closely with the lead for organic growth strategy to translate SEO and AEO methodologies into comprehensive workflow specifications for the development team.
• Track visibility metrics within Large Language Models (LLMs) for essential topics, products, and markets, establishing automated alert systems for any significant changes.
• Streamline the process of generating content briefs by merging competitive analysis, search signals, and AEO data into organized formats suitable for AI-driven content creation.
• Evaluate content generated by AI to confirm its accuracy, brand alignment, and compliance with SEO/AEO best practices prior to publication.
• Establish the foundational knowledge base inputs for organic growth agents, documenting content guidelines, standards, and specific market requirements.
• Utilize systems thinking to automate additional growth areas as the initiative expands, including content for conversion rate optimization (CRO), onboarding materials, and localization processes.
• Collaborate with cross-functional teams to ensure that all organic growth initiatives align with broader marketing objectives and deliver measurable results.
• Conduct regular assessments of workflow efficiency and effectiveness, making necessary adjustments to enhance performance and output quality.
• Stay updated on industry trends, emerging technologies, and best practices in SEO and AEO to continuously refine and improve organic growth strategies.
• Mentor junior team members and provide guidance on best practices in workflow automation and content strategy.

Requirements

• A minimum of 3 years of experience in SEO, demonstrating a robust technical grasp of crawling, indexing, and ranking, with a systemic view of content.
• Understanding of AEO and LLM visibility principles, including knowledge of how AI answer engines function and strategies to enhance visibility within them.
• Proficiency with Content Management Systems (CMS) and content pipelines, particularly in relation to automated content deployment processes.
• Strong systems thinking capabilities, with the ability to conceptualize organic content workflows as interconnected triggers, decisions, actions, and metrics.
• Comfortable working with data, skilled in analyzing organic performance, identifying successful strategies, and setting optimization targets for agents.
• Exceptional written communication skills, crucial for crafting clear and detailed workflow specifications that serve as foundational documents for the development team.

Nice to have

• Experience in programmatic SEO or large-scale content automation initiatives.
• Familiarity with tools for SEO monitoring, LLM visibility tracking, or competitive analysis.
• Background in regulated sectors where content compliance presents additional challenges.
• Practical experience with workflow automation or no-code orchestration platforms.
• Exposure to AI content generation tools or APIs related to LLMs.

Skills & tools

• Proficient in SEO tools and analytics platforms, including Google Analytics, SEMrush, or Ahrefs.
• Familiarity with content management systems like WordPress, Drupal, or similar platforms.
• Experience with automation tools such as Zapier, Integromat, or custom scripting for workflow enhancement.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent project management skills, capable of managing multiple initiatives simultaneously while meeting deadlines.

Practical notes

Applications are accepted continuously unless a specific deadline is indicated. Candidates are encouraged to remove personal information such as age, date of birth, or educational dates from their resumes. Kraken is committed to considering qualified applicants with criminal histories in accordance with the San Francisco Fair Chance Ordinance.