Growth Workflow Manager, Organic Growth

About the role

You architect and automate the engine that powers organic growth for one of the world's longest-standing crypto platforms. You own the end-to-end workflow that converts SEO and AEO strategy into automated, scalable content production and deployment. You are responsible for building and maintaining the pipeline that feeds content signals into LLM visibility monitoring and automated brief generation. You translate strategic requirements into precise technical specifications that enable AI and human teams to execute at speed. You ensure that every piece of content meets brand, compliance, and SEO standards before it goes live. You own the systems thinking that connects keyword visibility, content deployment, and performance measurement across the entire growth stack.

Key facts

What you'll do

• Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment.
• Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement.
• Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts.
• Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer.
• QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment.
• Define knowledge base inputs for the organic growth agents, what content rules, standards, and market specific requirements should be codified.
• Extend your systems thinking to other growth levers as the engine scales, CRO content, onboarding copy, localization workflows, and beyond.
• Own the documentation and versioning of workflows so that operations remain consistent and auditable over time.
• Collaborate with data analysts to define the metrics that prove the impact of automated organic growth initiatives.
• Partner with compliance and legal to ensure that content workflows in regulated industries adhere to necessary standards.
• Implement feedback loops between content performance and keyword strategy to continuously refine AEO approaches.
• Surface insights from automated monitoring to inform strategic decisions about content priorities and market expansion.
• Coordinate with product and marketing teams to align content workflows with feature launches and campaigns.
• Maintain a repository of templates, rules, and best practices that can be reused across teams and markets.
• Troubleshoot breakdowns in the content pipeline and drive rapid resolutions to keep the growth engine online.

Requirements

• 3+ years in SEO with strong technical understanding, you understand how crawling, indexing, and ranking work, and you think about content as a system.
• Familiarity with AEO and LLM visibility concepts, you understand how AI answer engines work and what it takes to appear in them.
• CMS and content pipeline experience, comfortable working with content management systems and automated content deployment workflows.
• Systems thinking, you can map an organic content workflow as a series of triggers, decisions, actions, and measurements.
• Data comfort, you can interpret organic performance data, identify what's working, and define what an agent should optimize for.
• Strong written communication, your workflow specs become the build team's blueprints. Precision matters.
• Experience working with content compliance requirements, especially in regulated financial services environments.
• Comfort working in a fast-paced, high-growth environment where priorities evolve quickly.
• Ability to manage multiple workflows simultaneously while maintaining clear documentation and version control.
• Willingness to follow existing processes while also proposing improvements based on data and observed bottlenecks.

Nice to have

• Experience with programmatic SEO or content automation at scale.
• Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms.
• Background in regulated industries where content compliance adds complexity.
• Any hands-on experience with workflow automation or no-code orchestration tools.
• Experience with AI content generation tools or LLM APIs.

Practical notes

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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