Growth Workflow Manager, Performance & Paid

About the role

This role sits at the intersection of performance marketing and AI systems thinking, defining how automated workflows drive scalable growth. You will own the design of end-to-end performance marketing workflows, transforming manual campaign processes into intelligent, automated systems. In this position, you will act as the primary architect, specifying the sequence of triggers, decisions, and actions that power our marketing engine. You will collaborate closely with a build team to translate complex workflow logic into technical agent implementations that operate reliably and efficiently. Your work will focus on converting high-level growth goals into precise, data-driven automation strategies that reduce manual overhead and increase consistency. You will be responsible for ensuring that every workflow is measurable, allowing for continuous optimization based on clear performance signals. Success in this role requires a deep comfort with data interpretation and the ability to turn dashboard insights into actionable agent behaviors. This is a strategic position for someone who wants to own the system rather than just manage individual campaigns.

Key facts

What you'll do

Orchestrate large-scale performance marketing workflows by mapping customer journeys into automated sequences of triggers and actions.

Design and specify intelligent agent systems that manage paid media activities, from bid adjustments to audience expansions based on real-time data.

Interpret complex performance dashboards to identify optimization opportunities and define the goals that guide automated marketing agents.

Develop precise written specifications for engineering teams, ensuring workflow logic is communicated clearly and without ambiguity.

Implement systematic testing methods to measure the impact of automated workflows, using data to validate hypotheses and refine behaviors.

Establish a high degree of agency in defining marketing initiatives, taking ownership of projects from initial concept through full deployment.

Leverage curiosity in prompt engineering to refine how humans communicate with AI systems, improving output quality and workflow accuracy.

Utilize background in systems thinking to ensure that all marketing workflows are cohesive, with each action feeding into the next measurement cycle.

Partner with cross-functional build teams to translate workflow designs into technical agent implementations that are robust and scalable.

Champion the use of automation to reduce manual overhead, allowing the marketing team to focus on strategic growth initiatives.

Apply strict attention to detail when creating workflow specifications, ensuring that compliance and accuracy are maintained at every stage.

Continuously monitor automated systems to ensure they are performing according to predefined goals and adjust parameters as market conditions change.

Contribute to the development of standard operating procedures for workflow management, creating consistency across marketing operations.

Act as a subject matter expert in performance marketing, guiding junior team members on best practices for workflow automation.

Requirements

Candidates must possess a minimum of 4 years of professional experience in performance or paid growth, managing substantial campaigns across major digital channels.

You must demonstrate the ability to think in systems, breaking down complex growth problems into sequences of triggers, decisions, actions, and measurements.

A strong comfort with data is required, including the capability to interpret performance dashboards and define clear optimization goals for marketing agents.

You should be naturally curious about prompt engineering and dedicated to learning how to communicate precisely with AI systems to enhance workflow outputs.

Exceptional written communication skills are essential, as you will be responsible for creating clear and detailed workflow specifications for engineering teams.

A high degree of agency is expected, with the initiative to define work, propose solutions, and drive projects forward without constant direction.

You must be willing to adhere to the requirements of the San Francisco Fair Chance Ordinance, ensuring that qualified candidates with criminal histories are considered for employment.

Nice to have

Experience with marketing automation, CRM, or lifecycle messaging platforms is preferred and will be viewed favorably.

Familiarity with A/B testing and experimentation frameworks will support your ability to validate workflow effectiveness.

A background in fintech, consumer financial products, or regulated industries is advantageous given the nature of our services.

Hands-on experience with workflow automation or no-code orchestration tools will help you accelerate your contributions to our team.

Practical notes

Applications are accepted on an ongoing basis unless a specific deadline is stated in the posting.

Applicants may redact age, date of birth, or educational attendance dates from their resumes.

Kraken will consider qualified candidates with criminal histories in compliance with the San Francisco Fair Chance Ordinance.

About the company

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