Sr. Manager, Public Relations and Communications

About the role

Sr. Manager, Public Relations and Communications

Position overview

This role owns the global narrative for a leading intimates and activewear brand while shaping stories across markets and teams. The Sr. Manager, Public Relations and Communications translates community insights into strategic plans that drive commerce and reinforce culture. Every day decisions influence how Knix and Kt by Knix are experienced by customers around the world. You will join a fast growing company that is redefining intimates for real life and you will play a key part in that mission.

Location and engagement

This position is based in New York City, New York. It is a full time permanent role.

Compensation

The annual compensation range is 130000 USD to 160000 USD.

Responsibilities

You will map audience insights to timely angles that highlight Knix journeys worldwide. Coordinating cross functional reviews ensures that every message matches brand tone before release. You will draft precise narratives that clarify product launches for editors and retail partners. Building trusted media connections allows you to amplify campaigns for both Knix and Kt by Knix. Guiding story testing across channels helps refine headlines visuals and calls to action. Synchronizing launch timelines with design product and commerce teams enables coordinated drops. You will forecast coverage impact using performance data and adjust plans for future seasons. Partnering with compliance and legal staff guarantees that claims meet standards in every market. Championing inclusive language ensures messaging reflects diverse bodies and everyday comfort scenarios. Tracking journalist mentions and community sentiment informs ongoing reputation strategies.

Requirements

You bring at least three years of experience shaping communications within retail apparel or related fields. You demonstrate mastery of writing editing and public speaking for internal and external audiences. Managing simultaneous projects while maintaining accuracy under tight deadlines and shifting demands is essential. You navigate media databases content systems and collaboration tools to execute plans efficiently. Understanding digital analytics press monitoring platforms and disclosure rules for sponsored content is required. You communicate with clarity and empathy when addressing employees partners and the public.

Nice to have

Prior experience working with intimate apparel activewear or purpose driven consumer categories adds value.

Practical information

Details Day to day impact

In this position you will directly influence how Knix and Kt by Knix are perceived in the market and in media. You will turn complex product stories into clear messages that support business goals and cultural dialogue. Your work will strengthen trust with customers partners and journalists through consistent transparent communication. You will collaborate closely with design product commerce and legal teams to ensure alignment on every initiative. This role uses performance data to refine strategy and improve results over time.

Tools and skills

No specific tools or skills are listed as mandatory beyond core communication expertise. You are expected to manage multiple priorities and deadlines with professionalism. The ability to adapt messaging for different audiences is central to success in this role.

Career opportunity

Joining this role means contributing to a purpose driven brand that is disrupting the apparel industry. You will support campaigns that empower people to be unapologetically free. If you are looking for an authentic career in a fast growing innovative environment this position offers the chance to make a meaningful impact.

What you'll do

• Own end to end public relations and communications initiatives for Knix and Kt by Knix across global markets.
• Translate complex product and cultural insights into strategic narratives that drive awareness and commerce.
• Shape and distribute timely stories that align with brand tone and reinforce the Knix community identity.
• Coordinate cross functional reviews with design product commerce and legal teams to ensure message accuracy.
• Build and maintain media relationships that enable earned coverage and campaign amplification worldwide.
• Guide story testing across channels to refine headlines visuals and calls to action for maximum resonance.
• Synchronize launch timelines with internal stakeholders to execute coordinated product and campaign drops.
• Forecast coverage impact using performance data and iterate plans for future seasonal strategies.
• Partner with compliance and legal staff to ensure all claims meet regulatory standards in every market.
• Champion inclusive language that reflects diverse bodies and everyday comfort in all messaging.
• Track journalist mentions and community sentiment to inform ongoing reputation and narrative strategies.
• Adapt messaging for different audiences channels and cultural contexts while preserving brand integrity.
• Manage multiple high priority projects and deadlines with precision under shifting demands and expectations.
• Navigate media databases content systems and collaboration tools to execute plans efficiently and accurately.
• Understand and apply digital analytics press monitoring platforms and sponsored content disclosure rules.
• Communicate with clarity empathy and professionalism to employees partners media and the public.
• Leverage data insights to refine strategies optimize performance and demonstrate clear impact over time.
• Serve as a strategic thought partner for internal teams ensuring messaging consistency across all touchpoints.
• Support campaigns that empower people to be unapologetically free and align with the brand purpose.
• Contribute to a fast growing innovative environment where disrupting the apparel industry is the daily reality.
• Lead by example demonstrating ownership curiosity and collaboration in every initiative.
• Turn complex product stories into clear concise messages that support business objectives and cultural dialogue.
• Strengthen trust with customers partners and journalists through transparent consistent and reliable communication.
• Drive proactive media outreach that secures prominent coverage in key markets and segments.
• Develop integrated storytelling approaches that connect retail narratives with broader cultural moments.
• Monitor competitive and cultural trends to identify opportunities for relevant timely storytelling.
• Collaborate with designers and product teams to ensure messaging reflects product intent and user experience.
• Work closely with the compliance and legal teams to validate claims proof points and regulatory alignment.
• Use performance dashboards to track story performance and recommend adjustments to future plans.
• Mentor junior team members on best practices for media outreach press relations and audience engagement.
• Participate in hiring interviews and contribute to building a high performing communications function.
• Represent Knix in industry forums media panels and brand partnership opportunities when appropriate.
• Maintain up to date knowledge of intimates activewear and purpose driven consumer category trends.
• Ensure all external communications adhere to brand guidelines voice and values.
• Support crisis communication protocols and respond thoughtfully to sensitive issues.
• Translate retail feedback and customer insights into compelling stories for internal stakeholders.
• Coordinate with regional teams to localize messaging while respecting cultural nuances.
• Implement measurement frameworks that link communication efforts to business outcomes.
• Advocate for resources and tools that improve team efficiency and storytelling capabilities.
• Maintain a current portfolio of campaigns cutdowns and results that demonstrate strategic impact.
• Balance creative storytelling with commercial objectives to deliver results driven narratives.
• Demonstrate mastery of writing editing and public speaking for diverse internal and external audiences.
• Apply retail apparel and activewear category knowledge to shape relevant and credible stories.
• Navigate press monitoring platforms to track coverage identify influencers and measure impact.
• Use collaboration tools to streamline workflows and maintain clear documentation.
• Apply understanding of disclosure rules and sponsored content regulations in all public communications.
• Exercise judgment and discretion when handling sensitive brand and customer information.
• Display empathy and clarity in all interactions with employees partners media and customers.
• Thrive in a fast paced environment managing shifting priorities with calm ownership.
• Show intellectual curiosity and a commitment to continuous learning in communications and brand building.
• Build relationships based on trust transparency and mutual respect with all partners.
• Contribute to an inclusive work environment where diverse perspectives are valued and heard.
• Support the mission of redefining intimates for real life through everyday actions and decisions.
• Align personal performance goals with team and company objectives to drive shared success.
• Embrace feedback and use data to iterate on strategies and improve communication outcomes.
• Maintain a solutions oriented mindset when facing obstacles and competing demands.
• Demonstrate integrity and professionalism in every interaction and deliverable.
• Leverage experience in retail apparel to anticipate challenges and identify strategic opportunities.
• Use analytical thinking to turn data into actionable insights that guide communication strategies.
• Practice disciplined time management to meet deadlines and exceed expectations.
• Act as an ambassador for Knix by embodying the brand values in external interactions.
• Contribute to ongoing dialogue about diversity equity and inclusion within communications.
• Stay current on media trends consumer behavior and competitive moves in the intimates space.
• Support the creation of content that educates customers about product benefits and use cases.
• Participate in cross functional initiatives that drive brand growth and customer loyalty.
• Ensure that all communications are accessible clear and aligned with user needs.
• Help design experiments to test messaging approaches and learn what resonates.
• Document processes and insights to enable knowledge sharing and continuous improvement.
• Support the integration of new platforms channels and technologies into the communications strategy.
• Collaborate with research teams to incorporate consumer insights into narrative development.
• Balance short term campaign needs with long term brand building objectives.
• Demonstrate resourcefulness in finding creative solutions with limited time and budget.
• Support the measurement and optimization of internal communications and employee engagement.
• Contribute to the development of playbooks and templates for common communications scenarios.
• Act with urgency and ownership to meet ambitious project timelines.
• Maintain a positive attitude and resilience when managing complex projects and deadlines.
• Show respect for colleagues at all levels and across different functions and locations.
• Demonstrate strong written and verbal communication skills in a professional setting.
• Apply problem solving skills to overcome barriers and deliver high quality outcomes.
• Support the ongoing refinement of the employer brand through communications and actions.
• Contribute to the execution of high visibility initiatives that elevate the Knix brand.
• Align with the company values of authenticity transparency and care in all actions.
• Support the vision of empowering people to be unapologetically free in their work and lives.
• Demonstrate adaptability and a growth mindset in a rapidly evolving business environment.