Product Owner, GTM Sales Systems

About the role

Klaviyo is building the operating system for consumer businesses. Behind every sales motion, every account handoff, and every renewal is a product ecosystem that either accelerates or constrains growth. This role exists to ensure our GTM Sales systems are an accelerant. The Product Owner for GTM Sales Systems (Accounts & Opportunities) is a strategic and executional leader who owns the product vision, roadmap, and delivery for how Klaviyo manages its most foundational sales domains: Accounts and Opportunities. You will define how sellers interact with account data, how opportunity workflows drive deal velocity, and how the systems and processes that underpin these domains evolve to meet the demands of a rapidly scaling enterprise GTM motion. The platform today is Salesforce, but the thinking is not constrained by any single tool. You are designing the right experience and architecture first, then determining how to deliver it. This is not a systems administration role. You are a product owner who happens to operate in the GTM technology space. You will write product requirements, define success metrics, drive discovery, own sprint prioritization, and deliver outcomes that move business KPIs. Critically, you will approach every workflow with an AI-first mindset: mapping processes, categorizing what should be human-led versus AI-augmented versus AI-automated, and redesigning how work gets done rather than layering AI onto broken processes. You report into the GTS Product Owner team, which sits within the CIO organization and is accountable for product strategy across all GTM business systems.

Who You Are

You think in systems, not tickets. You see an Account and think about data architecture, seller workflows, and downstream analytics. You see an Opportunity and think about pipeline velocity, conversion rates, and forecast accuracy. When you encounter a manual process, your instinct is to ask whether AI should be doing this, not how to make the manual version faster. You are equally comfortable presenting a product vision to a CRO and writing acceptance criteria for a sprint. You have deep CRM expertise, but you do not let any single platform define the boundaries of your product thinking.

What You Will Own

• Product Vision & Roadmap
• Discovery & Requirements
• Execution & Delivery
• Data Architecture & Quality
• Stakeholder Partnership

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Key facts

What you'll do

• Architect and own the end-to-end product vision for Klaviyo's GTM Sales Systems, defining long-term strategy and near-term execution plans for Accounts and Opportunities domains.
• Translate complex seller workflows and data requirements into clear product specifications that balance user needs, business outcomes, and technical constraints.
• Partner with GTM leaders, sellers, and customer success teams to conduct discovery, validate hypotheses, and prioritize work that directly impacts pipeline health and conversion.
• Design account data models and relationship structures that enable scalable, intuitive seller experiences and robust downstream analytics.
• Define opportunity lifecycle workflows, stage mappings, and probability structures that drive predictable pipeline velocity and forecast accuracy.
• Evaluate and recommend AI opportunities for each workflow, determining where automation, augmentation, or human judgment best serves the seller.
• Own prioritization decisions in agile sprints, balancing quick wins against strategic initiatives while maintaining clear success metrics and traceability.
• Collaborate with design and engineering partners to translate product requirements into clear acceptance criteria and executable solutions.
• Establish and monitor product metrics for GTM Sales systems, using data to iterate on features and improve seller outcomes continuously.
• Represent product interests in cross-functional governance, ensuring alignment with compliance, security, and platform strategy.
• Maintain deep CRM expertise while challenging platform limitations and advocating for experiences that transcend any single toolset.
• Communicate product roadmaps and rationales to executive stakeholders, aligning on value, risk, and dependencies.
• Facilitate iterative feedback loops with customers and internal users to refine requirements and validate delivered outcomes.
• Drive documentation of product decisions, processes, and rationales to ensure clarity and continuity across the GTM organization.
• Champion an AI-first mindset in product design, continuously scanning for opportunities to streamline work and eliminate manual steps.
• Ensure product deliverables are released with appropriate enablement materials and training guidance for sales teams.
• Partner with analytics teams to define experiments, interpret results, and refine product approaches based on observed behavior.
• Maintain awareness of competitive dynamics and market trends that could inform GTM Sales systems differentiation.

Requirements

• You must be legally authorized to work in the United States without sponsorship now or at any time in the future.
• You must be based in Boston, MA, and able to work from our Boston office location.
• You must have at least 5 years of experience in product management, product ownership, or a closely related role.
• You must have at least 3 years of experience working directly with Salesforce or a similar enterprise CRM platform.
• You must have a strong track record of owning product roadmaps and delivering B2B software experiences in an enterprise context.
• You must be comfortable working with large data sets, complex business logic, and systems that impact revenue-critical workflows.
• You must be able to clearly communicate with executives, practitioners, and technical partners in a credible and concise manner.
• You must be comfortable making decisions in ambiguity while aligning multiple stakeholders around a shared product vision.

Nice to have

• Experience with AI tools and platforms relevant to sales operations, such as copilots, automation assistants, or custom GPTs.
• Familiarity with analytics platforms and methods for measuring product and sales performance.
• Background in SaaS product management within the CRM or sales technology domains.

Practical notes

• Work is full-time, 40 hours per week.
• This role is based in our Boston office and requires consistent presence during standard business hours.
• This role is not eligible for visa sponsorship at this time.
• Candidates must be able to start within 4 weeks of receiving an offer.