Senior Product Manager, Growth

About the role

Kickstarter is on the lookout for an experienced Senior Product Manager who will spearhead growth initiatives aimed at enhancing the backer experience on both web and mobile platforms, with a particular focus on mobile applications. This role is pivotal in driving user engagement and conversion, ensuring that Kickstarter continues to thrive as a leader in the crowdfunding space.

Key facts

What you'll do

• Direct the product strategy and roadmap specifically for the growth of the mobile application, ensuring that user engagement and conversion rates are optimized.
• Formulate and validate hypotheses for growth through rigorous experimental frameworks and comprehensive data analysis.
• Establish and monitor key performance indicators related to backer acquisition, engagement, and retention, ensuring alignment with overall business objectives.
• Effectively communicate product strategies, updates, and outcomes to a variety of stakeholders, including executive leadership and cross-functional teams.
• Collaborate closely with engineering, design, marketing, and other departments to create impactful product experiences that resonate with users.
• Oversee the rollout of complex features, ensuring quality assurance and smooth releases across multiple platforms.
• Analyze user feedback and behavior to inform product decisions and prioritize enhancements that will drive growth.
• Stay abreast of industry trends and competitor activities to identify opportunities for innovation and differentiation in the marketplace.

Requirements

• A minimum of 3-5 years of experience in product management, particularly in roles focused on growth.
• A proven history of successfully driving growth for consumer-oriented digital products, demonstrating measurable results.
• Experience in designing and implementing experiments to test and validate growth strategies effectively.
• Familiarity with mobile product development, including a deep understanding of app lifecycles and user experience.
• Knowledge of the dynamics of mobile and web platforms, with a focus on optimization techniques.
• Background in marketplace or e-commerce environments, with an emphasis on understanding user motivations and reducing friction in the user journey.
• Strong leadership abilities, capable of guiding cross-functional teams and influencing key stakeholders.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly.
• Experience in navigating ambiguity and transforming research insights into actionable projects.
• Comfort in engaging in technical discussions and assessing product trade-offs.
• Comprehensive experience with the entire product development lifecycle, from validation to iterative releases.
• Proven ability to manage complex rollouts and coordinate efforts with teams such as Product Marketing and Customer Service.
• A strong sense of empathy for diverse user communities, ideally with experience in two-sided marketplaces.

Nice to have

• Experience in taking a mobile application from initial concept through to successful launch.
• Background in working with passionate user groups, such as creators or sellers, to foster community engagement.
• Familiarity with agile methodologies and tools that support collaborative product development.

Skills & tools

• Proficiency in analytics tools that measure product impact and user engagement.
• Experience with experimental frameworks, such as A/B testing, to drive data-informed decision-making.

Practical notes

• This position is fully remote, allowing for flexibility in work arrangements.
• Kickstarter supports employees located in specific U.S. states, including CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA. Additionally, support is available for employees based in the United Kingdom.
• The benefits package includes fully employer-paid health plans, 16 vacation days, 10 sick days, a company-wide winter break, 25 hours for annual volunteer work, 16 weeks of parental leave, a $3,000 annual stipend for remote work and wellness, and a $500 stipend for professional development.
• Kickstarter operates on a 4-day workweek, promoting work-life balance for its employees.
• Candidates should remain vigilant against potential scams and verify any communications through official Kickstarter email domains (@kickstarter.com). Any suspicious interactions should be reported via Kickstarter's Help Center.