Senior Human Resources Business Partner

About the role

Senior Marketing Manager, Americas

IRCA Group operates at the intersection of tradition and innovation. Our business is built on delivering exceptional quality behind the scenes while enabling remarkable creativity up front. We connect premium ingredients with technical mastery and artistic vision, empowering chefs, manufacturers, and bakers to deliver outstanding food experiences. This role is central to our next phase of growth in the Americas.

Our Business

IRCA Group is a global platform dedicated to premium food ingredients. We unite a powerful portfolio of brands-including IRCA, Domori, Ravifruit, JoyGelato, and Graffiti Sprinkles-each with distinct heritage and market expertise. Rooted in more than a century of Italian tradition, we now serve customers in over 100 countries through 19 facilities and a portfolio exceeding 7,000 products. Our presence spans artisanal, foodservice, and manufacturing channels. Following strategic investment, our growth has accelerated, and the Americas is a core pillar of our expansion plans. Domestic capabilities in chocolate, fillings, and decorations are strengthening our footprint across the region.

Our Presence in the United States

We maintain operations across key hubs, with facilities and offices near Atlanta, Chicago, San Francisco, and St. Louis. This network supports our commercial reach and enables close collaboration with customers and partners.

The Role

The Senior Marketing Manager, Americas will lead the development and execution of marketing strategy for assigned portfolio segments. This is a hands-on, commercially driven position requiring fluency in both strategy and implementation. You will translate market insights and customer needs into coherent growth plans, innovation priorities, and compelling customer narratives.

You will work closely with Sales, Culinary, Product Management, Business Development, R&D, and Communications. Your responsibilities will include building category plans, shaping the innovation pipeline, developing customer campaigns, and creating sales tools that drive adoption and execution. You will be expected to work across Food Manufacturing, Chains, Distribution, and In-Store Bakery channels.

Success in this role requires an entrepreneurial mindset, strong cross-functional influence, and the ability to manage complexity in a fast-paced environment. You will bring structure to strategic challenges and demonstrate a clear impact on revenue growth. This position requires onsite presence at our Chicago office three days per week.

Key Responsibilities

• Develop and own the marketing strategy and annual plans for assigned customer segments and categories in the Americas region.
• Lead end-to-end campaign development, from insight generation to execution and performance measurement.
• Partner with Sales and Customer Development teams to define and prioritize key customer engagements and strategic accounts plans.
• Collaborate with Product Management and R&D to define innovation requirements and validate new product concepts with customers.
• Create high-impact sales tools, including presentations, proposals, and training materials, to support commercial teams.
• Use market data and customer feedback to refine positioning, messaging, and portfolio strategies.
• Work with Communications to ensure consistent brand storytelling and alignment with corporate objectives.
• Define and track commercial KPIs to evaluate program effectiveness and inform decision-making.
• Represent IRCA Group in key customer meetings and strategic forums, serving as a trusted advisor.

Requirements

• Proven experience as a marketing manager or senior marketer within the food industry, ideally in a B2B environment.
• Demonstrated ability to manage complex projects and own results in a matrixed organization.
• Strong strategic thinking and excellent communication skills, with the ability to translate data into actionable insights.
• Experience working with cross-functional teams, including Sales, Product, and Operations.
• Fluency in English is required; additional languages are an asset.

Preferred Qualifications

• Experience in the food ingredient sector.
• Prior exposure to chocolate, dairy, or specialty ingredients categories.
• Familiarity with the regulatory and commercial dynamics of the U.S. food market.

What We Offer

• The opportunity to shape marketing strategy and drive meaningful growth for a global platform.
• A collaborative environment that values curiosity, ownership, and results.
• Access to a diverse portfolio of brands with rich heritage and strong market presence.
• A role with clear impact and visibility across commercial and technical functions.

This position is a key leadership role within our commercial organization. It is designed for a proactive marketer who thrives on ownership, cross-functional collaboration, and delivering measurable results.