Senior Product Manager, Identity

About the role

You will define and own the vision and requirements for Innovid's Identity portfolio, setting the direction and delivering against it using OKRs and value-driven metrics to measure success. You will guide strategic direction for identity solutions to further expand Innovid's competitive advantage in video measurement and cross-channel attribution. You will engage with customers, stakeholders, and partners to understand their needs and define solutions that bring value and create meaningful impact. You will leverage existing data assets, partnerships, and integrations to grow available data assets and create high-value customer solutions for Innovid's ecosystem. You will rigorously prioritize and engage with your delivery team to ensure clarity on solutions to design and build and the trade-offs involved in execution. You will communicate, engage, and influence stakeholders to ensure clarity on what is being delivered, why it matters, and when it will be realized. Successful execution and in-life management of identity products will be key to your success in this role.

Key facts

What you'll do

• Define and own the vision and requirements for your portfolio, setting the direction and delivering against it using OKRs and value-driven metrics to measure success.
• Guide strategic direction for your identity solutions in order to further expand Innovid's competitive advantage in video measurement.
• Engage with customers, stakeholders, and partners to understand their needs and define solutions that bring value and create meaningful impact.
• Leverage existing data assets, partnerships, and integrations to grow available data assets and create high-value customer solutions.
• Rigorously prioritize and engage with your delivery team to ensure everyone is clear on the solutions to design and build and the trade-offs to make.
• Communicate, engage, and influence stakeholders to ensure that there is clarity on what is being delivered, why, and when.
• Drive in-life management and optimization of identity products to sustain and grow their value over time.
• Collaborate closely with Ad Management and Ad Measurement teams to align identity capabilities with revenue growth objectives.
• Analyze market trends and customer feedback to inform the roadmap and identify new opportunities in the identity space.
• Partner with data, engineering, and design teams to translate insights into scalable product solutions.
• Monitor product performance against business outcomes and iterate based on evidence and changing market conditions.
• Represent Innovid's identity solutions in relevant industry discussions and strategic initiatives.
• Maintain a deep understanding of identity challenges, including interoperability between first and third-party data sets.
• Support go-to-market activities by providing thought leadership and customer-facing materials aligned with product value.
• Continuously evaluate competitive offerings and incorporate best practices into product strategy.

Requirements

• Demonstrate expertise in creating and managing highly successful B2B SaaS products as measured by revenue and adoption.
• Possess know-how to rapidly and iteratively improve products across multiple markets to create value.
• Hold excellent, degree-level academic qualifications that strengthen your practical and business experience.
• Have at least 6-7 years of relevant and demonstrable Product Management experience, ideally in B2B SaaS businesses within Ad Technology, Media and Advertising or other relevant industries.
• Exhibit great written and spoken communication skills; ability to speak to both business and technical audiences.
• Show a solid grasp of the principles of product management and how to implement them in a fast-paced environment.
• Bring deep knowledge of the identity space and interoperability between first and third-party data sets.
• Have a good understanding of the US TV advertising market, the Media and AdTech sectors, measurement & attribution for CTV and linear TV, and the media planning and buying ecosystem.
• Thrive in collaborative settings where cross-functional teams rely on clear priorities and transparent trade-offs.
• Demonstrate resilience and adaptability in managing products through evolving market conditions and regulatory shifts.
• Align with Innovid's culture of innovation, independence, and data-driven decision-making.
• Commit to delivering outcomes that support Innovid's position as a transparent, scalable alternative to walled-garden ad tech platforms.
• Maintain focus on in-life product management, balancing roadmap execution with strategic adjustments based on performance insights.
• Contribute to building a diverse and inclusive environment through respectful and constructive collaboration.

Nice to have

• Preferred items from SOURCE are not specified beyond the requirements and core responsibilities outlined above.

Practical notes

-

in SOURCE; standard employment terms apply.

• Travel: No travel requirements are mentioned in SOURCE.
• Visa: No visa information is provided in SOURCE.
• Deadlines: No application deadlines are stated in SOURCE.