Senior Product Manager, Social

About the role

Innovid seeks a Senior Product Manager to lead strategy and execution for its social advertising product suite spanning multiple publishers. You will guide multi-quarter initiatives covering the full lifecycle of social ad management and optimization, partnering with engineering and design leadership while shaping how AI and automation transform social ad workflows.

Key facts

What you'll do

• Define and execute product strategy for the social ads area, converting vision into a prioritized roadmap with measurable success criteria
• Run complex initiatives from discovery through launch and beyond, with direct responsibility for business and client results
• Manage creative production and trafficking features built for social advertisers, adapting them as major publisher platforms evolve
• Drive AI adoption in social ad workflows by evaluating new AI capabilities, defining AI-driven features, and building a roadmap for intelligent tools that boost advertiser efficiency
• Analyze customer input, market shifts, and publisher ecosystem updates to spot high-value opportunities and shape priorities
• Present product strategy, roadmap decisions, and trade-offs to senior stakeholders and executives
• Write and maintain product specs, collaborate with UX leaders on design, work with engineering on feasibility and timelines, and guide features to market release
• Act as subject matter expert on social publisher ecosystems while collaborating with Product Marketing, Sales, Client Success, and Partnerships
• Mentor associate or mid-level PMs and help evolve AI usage within the product development lifecycle

Requirements

• Expert knowledge of the social advertising ecosystem including publisher ad products, API structures, creative formats, and advertiser workflows across Meta, TikTok, Snapchat, Pinterest, and LinkedIn
• Proven experience building social advertising products or working within social ad buying, creative, or measurement workflows
• AI fluency with working knowledge of AI/ML concepts, ability to assess AI-powered product opportunities, and experience turning AI capabilities into product features
• Strong command of product management tools and processes for platform analytics, customer feedback, feature prioritization, and roadmapping
• Solid analytical abilities to define success criteria and use data to guide product decisions
• Experience partnering with engineering teams to define, scope, and prioritize complex requirements across multi-quarter efforts
• Strong written and verbal communication plus executive presentation skills with ability to frame strategic decisions and build alignment
• Confident decision-making in ambiguous situations with willingness to make tough calls and adjust course when needed
• History of delivering customer-focused roadmaps that produce measurable business results

Nice to have

• 6+ years of relevant experience in B2B software, marketing tech, or ad tech such as Senior Product Management at a B2B SaaS or ad tech company, Product Management or Product Marketing focused on social advertising, senior engineering at a company with strong Product/Engineering collaboration, or a senior role on an agency or brand social/e-commerce buying team
• Direct experience building products for or with social publisher platforms (Meta, TikTok, Snap, Pinterest, LinkedIn)
• Hands-on work designing or shipping AI-powered features such as LLMs, ML-based recommendations, or automation for advertiser workflows
• Experience leading go-to-market for new products or major features across Product Marketing, Sales, and Client Success
• Experience with advertising platform and technology APIs including social publisher APIs, DSP integrations, and measurement/attribution vendors

Skills & tools

• Social publisher platforms: Meta, TikTok, Snapchat, Pinterest, LinkedIn
• Social publisher APIs and DSP integrations
• AI/ML concepts and LLMs
• Product management and roadmapping tools
• Platform analytics and customer feedback systems

Practical notes

• Part of Mediaocean following the 2025 merger of Innovid and Flashtalking
• Open PTO policy with flexible scheduling and company holidays
• Paid parental leave
• 401(k) with company match
• Company HSA contribution up to $2,400
• Full benefits including medical, dental, vision, pharmacy, HSA/FSA, life and disability insurance, mental health support, family planning and fertility benefits, pet insurance, legal and ID theft protection
• Wellness perks include up to 100% company-paid subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, and bikeshare programs (Divvy in Chicago, Citibike in New York)
• Offices in major cities worldwide with unlimited snacks
• Equal opportunity employer encouraging applications from all backgrounds