Integrated Marketing Manager

About the role

You will lead the development and execution of multi-channel campaigns that drive member signups by raising awareness and building trust across Hinge Health's eligible member population. In this position, you operate at the intersection of strategy and execution, owning evergreen and thematic campaigns while coordinating closely with product, creative, and channel teams. You ensure Hinge Health shows up consistently and meaningfully for members when they need the brand, translating audience insights and business goals into integrated campaign strategies. The role requires you to meet members where they are, speak to what matters to them, and nurture trust that turns awareness into action through a cohesive and empathetic approach. You will directly oversee execution across core channels including content, organic social, and awareness media, collaborating with agency partners and internal resources to maximize impact. Over time, you will expand into new channels and build synergies that amplify results, working alongside channel leads across the broader marketing organization to leverage points of synergy for shared goals.

Key facts

What you'll do

• Lead integrated campaign strategy by developing and executing multi-channel campaign plans across content, organic social, and paid awareness media that align with business goals and span paid, owned, and earned channels.
• Own end-to-end campaign management, driving campaigns from brief and concept development through stakeholder alignment, execution, launch, and post-campaign analysis to measure effectiveness and inform future optimizations.
• Direct agency partners and internal resources, serving as the day-to-day lead to set clear direction, maintain a high bar for output, and ensure teams have what they need to execute effectively and on schedule.
• Drive creative excellence by partnering with internal creative teams and agency partners to cultivate an environment where creative risk-taking leads to resonant, high-impact work and providing sharp, actionable feedback that keeps programs on strategy.
• Build awareness and trust across diverse audiences by developing and evangelizing a strong point of view on how strategic messaging can engage, generate demand, and drive action among Hinge Health's eligible member population through tailored approaches.
• Collaborate cross-functionally with product, product marketing, GTM, and comms teams to maximize campaign impact and ensure consistent messaging across every touchpoint in the member journey.
• Expand channel presence by identifying opportunities to enter new channels and build synergies with existing ones, working closely with channel owners across the broader marketing organization to align on shared goals and make every channel more effective.
• Translate complex program information into clear, audience-centric narratives that support campaign objectives and help various stakeholders understand value, relevance, and impact.
• Establish testing frameworks for campaigns, run iterative experiments, and use performance data to refine targeting, creative, and channel mix in pursuit of continuous improvement.
• Partner with analytics teams to define measurement frameworks, track funnel performance, and report on outcomes to ensure campaigns contribute to key business metrics.
• Maintain brand consistency across all campaign assets and touchpoints while enabling flexibility to adapt messaging for different audiences and cultural contexts.
• Support budget planning and management for campaigns, ensuring resources are allocated efficiently and opportunities for scaling high-performing initiatives are identified.
• Represent integrated marketing initiatives in cross-functional meetings, providing updates, gathering feedback, and aligning stakeholders around shared priorities and timelines.
• Champion a culture of learning and collaboration, staying current on industry trends, channel innovations, and competitor moves to keep programs fresh and effective.
• Facilitate workshops and brainstorming sessions with internal teams and partners to generate ideas, solve problems, and accelerate campaign development.

Requirements

• 4+ years of marketing experience, including at least 3 years in an integrated or campaign-focused role, ideally with time spent managing and directing execution by internal and external resources under defined strategies.
• Proven campaign management success across a range of channels - ideally spanning a combination of digital, social, content, email, paid media, and awareness - with strong command of the full customer journey from awareness through conversion.
• Strong communicator and collaborator who can influence across functions and adapt messaging for different audiences and cultural contexts without losing clarity or brand integrity.
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail and meeting deadlines.
• Comfort with data and insights, using performance information to guide decisions and justify recommendations to stakeholders across the organization.
• Experience working with agencies and external partners, managing relationships to ensure alignment, quality, and efficiency in deliverables.
• Commitment to inclusive marketing practices that respect diverse audiences and ensure accessibility where applicable within program constraints.

Nice to have

• Healthcare or mission-driven experience is a plus; genuine passion for making quality care accessible is a must.
• Comfort with ambiguity and pace - you can pivot strategies as market dynamics shift without losing momentum or quality.
• Fluency and/or strong familiarity across traditional and digital channels, including TV, OOH, social, content, and performance marketing.

Practical notes

• This is a hybrid role based in the San Francisco office, requiring in-person attendance three days per week for a full 8-hour business day.
• On remote days, employees are expected to work during core business hours with flexibility.
• The office is part of a dog-friendly workplace program, and while travel is not regularly required, occasional off-site/on-site events may occur.
• Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing.