Sales Leader, Ad Studio

About the role

Hightouch is looking for a Sales Manager to build and lead the founding Ad Studio sales team. Ad Studio is one of our newest products and lets performance marketing teams build, edit, and launch on-brand ads at scale using AI, all backed by first-party data. This is a ground-floor opportunity to help define how we bring it to market and to build the team that does it. You will be the first sales leader dedicated to Ad Studio, which means you will have real influence over the sales motion, the ICP, hiring, and how we position the product with customers. You are not inheriting a playbook; you are writing it and coaching your team to run it. The buyers your team sells to are performance marketers, paid social and paid search leads, creative strategists, and growth teams at mid-market companies who are constantly battling creative fatigue, slow production cycles, and rising CPMs. You will help your reps show them how Ad Studio changes that equation, framing AI and first-party data as the core solution. Adtech or martech sales leadership experience is a real advantage here, because you will hit the ground running with performance marketing buyers. These are consultative, strategic deals where your team is not just demoing a tool but helping customers rethink how they produce and launch creative. You will need to coach reps to sell that way, not just hit activity numbers, ensuring every conversation drives strategic change.

Key facts

What you'll do

Define the foundational sales motion and ICP for Ad Studio as the first dedicated sales leader, shaping how this product reaches the market.

Build, coach, and scale a high-performing sales team focused on performance marketing buyers, ensuring consistent hiring and retention of strong talent.

Own strategic deal leadership, guiding enterprise sales efforts with consultative practices that help customers rethink creative production and launch workflows.

Partner closely with product and marketing to articulate the value of AI and first-party data, translating complex capabilities into clear customer outcomes.

Develop and refine the playbook for selling into performance marketing, aligning messaging around speed, brand control, and reduced creative fatigue.

Drive pipeline generation and conversion by coaching reps on consultative selling, discovery, and strategic positioning for mid-market and enterprise opportunities.

Establish pricing and packaging strategies for Ad Studio that reflect its innovative, AI-powered nature while supporting long-term customer success.

Analyze pipeline and win/loss patterns to continuously optimize the sales approach, ensuring the team adapts quickly in a fast-moving environment.

Champion a coaching culture where reps receive hands-on deal support, enabling them to navigate complex stakeholder conversations and multi-thread relationships.

Collaborate with customer success to ensure smooth onboarding and expansion, reinforcing trust and long-term retention from the very first campaign.

Lead cross-functional alignment with marketing, finance, and implementation to ensure accurate forecasting, realistic commitments, and operational excellence.

Champion the adoption of AI-driven creative tools within the sales process, demonstrating their impact during proofs of concept and pilot programs.

Represent Hightouch in key industry forums and customer conversations, reinforcing our position as a leader in composable CDPs and AI marketing.

Own key metrics for the Ad Studio sales organization, including pipeline creation, win rates, deal velocity, and net revenue retention.

Act as the primary subject matter expert for Ad Studio, equipping the broader organization with insights that inform product roadmap and GTM priorities.

Requirements

4+ years of full-cycle sales experience plus 2+ years of experience leading or coaching a sales team. We care less about years of experience and more about the impact and results of your work and your team's.

Excitement about being part of a founding team and comfort with the ambiguity that comes with building a motion from scratch.

Background in adtech, martech, creative tools, or selling to performance marketing buyers is a strong plus.

Track record of hiring, developing, and retaining strong sales talent.

Strong coaching instincts, with the ability to get in the weeds on deals when needed.

Intellectual curiosity, high ambition, and humility.

Excellent verbal and written communication skills.

Ability to adapt in a fast-moving environment.

Genuine interest in AI and how it is changing the way creative and performance teams work together.

Enterprise Sales experience preferred.

Practical notes

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only - we never use E-Verify to pre-screen applicants.

Additional Resources

E-Verify Notice: https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster-1.pdf

E-Verify Notice (Spanish): https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster_ES-1.pdf

Right to Work Notice: https://www.rhoworld.com/wp-content/uploads/ier_poster_final.pdf

Right to Work Notice (Spanish): https://www.rhoworld.com/wp-content/uploads/spanish_ier_poster_final.pdf