Event Specialist

About the role

You are the operational heartbeat that turns ambitious event concepts into real experiences for farmers and graziers. This role owns the end-to-end execution of both intimate, rep-led local gatherings and large-scale national showcases that define the Halter brand. You will ensure every event feels authentic, drives meaningful engagement, and captures value for the business. You are proactive, detail-obsessed, and accountable for making sure nothing falls through the cracks. You will partner closely with sales and marketing to translate their goals into flawlessly run events across the country. This is a hands-on role where your ability to solve problems quickly and calmly under pressure directly impacts our ability to connect with the farming community. You will be measured by the quality of execution, the strength of relationships built, and the insights you bring back to improve future events.

Key facts

What you'll do

Coordinate and support grassroots, rep-led events at scale, working closely with our sales team to ensure farm BBQs, open days, and on-farm welcome events run seamlessly and build genuine trust.

Own the logistics and execution for national and high-profile events, managing venue bookings, supplier coordination, travel and accommodation, merch, and signage so that Halter shows up powerfully and professionally.

Serve as the on-the-ground troubleshooter during event setup, registrations, and live execution, handling any issue that arises to keep the experience smooth for attendees and internal teams.

Manage the full event lifecycle including pre- and post-event communications such as invitations, reminders, follow-ups, and surveys, collaborating with the content team to ensure all messaging is clear, accurate, and on-brand.

Track and analyze event outcomes including registrations, attendance, and pipeline impact, compiling feedback and learnings to continuously improve future events.

Act as the central point of contact for Territory Managers, Business Development Executives, Account Managers, and suppliers, ensuring everyone has the information and support they need to succeed.

Maintain detailed event tracking and lead-generation capture processes to maximize the commercial value of every event.

Support cross-functional alignment by working with sales and marketing to clarify event purposes, distribute assets, and keep all stakeholders prepared and informed.

Manage travel arrangements, accommodation, and local logistics for both regional and national events, optimizing routes and costs while maintaining high standards of readiness.

Uphold the Halter standard in every interaction, representing the brand with confidence and professionalism to farmers, graziers, and stakeholders across all event types.

Requirements

You hold a full driver's licence and are confident driving around New Zealand to attend events in rural and regional locations.

You are legally authorized to work in New Zealand and meet the requirements for a visa or residency if applicable.

You are available to work full-time hours as required by the role and to travel regularly across the country for events.

You are at least 18 years of age and able to manage professional responsibilities in a demanding, fast-paced environment.

You have the right to live and work in New Zealand without restrictions that would prevent full engagement in this role.

You are comfortable working independently and taking ownership of tasks without constant supervision.

You demonstrate reliability and strong organizational skills to manage multiple deadlines and details across simultaneous events.

You communicate clearly and respectfully with people from diverse backgrounds, including farmers, suppliers, and internal stakeholders.

Nice to have

Experience supporting events in the agriculture, farming, or rural sector.

Exposure to both grassroots community events and large-scale professional conferences or exhibitions.

Familiarity with New Zealand rural regions and the farming calendar.

Basic understanding of marketing and sales support functions.

Practical notes

This role involves regular travel around New Zealand for events, and requires a full driver's licence.