Director, Brazil

About the role

You will spearhead the end-to-end commercial strategy for Halter's entry into the Brazilian market, owning the full commercial lifecycle from pipeline to retention. You will build a high-performance commercial organization from scratch, setting the operating model, standards, and culture that define how we win in Brazil. You will be the primary voice for Brazilian farmers and ranchers, translating their needs into product improvements and global strategy. You will partner directly with our New Zealand and global teams to ensure our solutions fit real-world grazing challenges. You will drive revenue growth by deeply understanding customer workflows and removing barriers to adoption. You will coach and develop a local team, instilling discipline, curiosity, and a relentless focus on results. This role demands a leader who balances data-driven rigor with the empathy to understand the realities of life on the farm. You will play a pivotal role in transforming an entire industry by proving that sustainable grazing at scale is not only possible but profitable.

Key facts

What you'll do

Build, develop, and performance-manage a regional commercial team, defining roles, skills, and career paths that scale.

Drive consistent execution through hands-on training, field visits, deal reviews, and structured coaching sessions that reinforce best practices.

Be talent obsessed, designing the future org chart, hiring for potential and capability, and raising the bar with every new recruit.

Lead as a demanding and supportive coach, giving direct, regular feedback and developing managers so they can unlock more from their teams.

Build and continuously refine a data-driven commercial operating model, ensuring clean pipeline hygiene, logical stage progression, and strong conversion metrics.

Get up to speed quickly with the Halter sales methodology, product suite, and customer evidence to inform every decision you make.

Run disciplined reviews of pipeline health, forecast variance, territory performance, leading indicators, and individual productivity to drive accountability.

Partner with global RevOps to design scalable dashboards, reports, and insights that drive behavior, transparency, and faster decisions.

Own the regional marketing function, including brand presence, field events, content creation, and demand generation that resonates with local producers.

Define and execute a go-to-market plan tailored to Brazil's unique cattle economics, channel dynamics, and buyer behaviors.

Requirements

You have a proven track record of building and leading commercial teams in an enterprise software or agritech environment.

You have deep experience in sales leadership, pipeline management, forecasting accuracy, and revenue execution against ambitious targets.

You are fluent in Portuguese and have strong written and verbal communication skills to engage farmers, graziers, and executives at all levels.

You have a history of developing local talent, setting clear standards, and creating an environment where people are held accountable and supported.

You are comfortable operating with limited structure, ambiguity, and fast-moving priorities while maintaining rigorous standards.

You have a demonstrated ability to translate customer needs into product feedback and influence global roadmaps.

You have strong analytical skills, using data to tell stories, test hypotheses, and drive continuous improvement in commercial performance.

You are comfortable working closely with New Zealand and global teams across time zones, aligning on strategy and execution.

Nice to have

Experience selling technology solutions into large-scale agricultural or livestock markets.

Deep understanding of Brazilian beef and cattle production systems, including grazing management and regional differences.

A network of relationships within the Brazilian agricultural community, including advisors, associations, and producer groups.

Practical notes

This role requires significant travel within Brazil to work directly with farmers and graziers in diverse regions.

You must be eligible to work in Brazil and hold a valid passport or appropriate work documentation.

This position reports directly to the VP of Commercial Strategy and is based in Brazil, with coordination required across global teams.