Lead Product Manager, Paid Search

About the role

Join GetYourGuide in shaping the future of paid customer acquisition as the Lead Product Manager for the Paid Search team. You will own the vision, strategy, and execution of the data products that power one of our largest and most critical growth channels. In this role, you define the roadmap for the portfolio of signals, feeds, bidding inputs, and attribution systems consumed by both Marketing and adjacent Growth surfaces. You will operate at the intersection of back-end automation and data products, treating internal capabilities as first-class products with clear consumers and contracts. You will work in close partnership with Paid Search Tech Engineering, Growth Data Product, and Paid Search Marketing, who are your primary internal customers. If you are driven by data, comfortable in ambiguity, and want to build the systems that directly influence how we reach millions of travelers, this is your opportunity to make a significant impact.

Key facts

What you'll do

• Define the product strategy, vision, and long-term roadmap for the data products that power GetYourGuide's paid search engine marketing at scale.
• Partner with Paid Search Tech Engineering to translate marketing and data product requirements into technical specifications and prioritize features for delivery.
• Own the end-to-end outcomes of the paid search data product portfolio, including signals, feeds, bidding inputs, and attribution systems.
• Establish clear product metrics and success criteria for data products, defining what "good" looks like for downstream consumers.
• Leverage advanced data analytics and experimentation to evaluate product performance, interpret results, and drive evidence-based roadmap decisions.
• Build and maintain trust with a demanding set of stakeholders, aligning the Paid Search Tech, Growth Data Product, and Paid Search Marketing teams on priorities and expectations.
• Act as the primary product voice for internal customers, translating their needs into coherent product requirements and user stories.
• Apply structured communication and prioritization skills to balance competing initiatives, clarify trade-offs, and maintain a transparent product roadmap.
• Contribute to the development of model-driven products, including features around ML platforms, signals, and feedback loops, while considering guardrails and operationalization.
• Bring experience with large-scale paid search environments to optimize data product usability, reliability, and impact on acquisition performance.
• Collaborate closely with the Growth Data Product team to ensure consistency and interoperability across data product offerings.
• Champion experimentation as a core decision-making tool, designing tests that validate hypotheses and measure the true impact of product changes.
• Identify opportunities to apply Search Engine Optimization knowledge to improve the alignment between paid and organic strategies.
• Apply prior experience in SaaS, marketplace, or travel industry product management to anticipate needs and design effective solutions.
• Continuously re-evaluate the product portfolio based on data, user feedback, and evolving business priorities to maximize long-term value.

Requirements

• Hold a Bachelor's degree or equivalent practical experience, with a strong background in Product Management, Data Science, or a related field.
• Bring 7+ years of professional experience in product management, with a track record of owning product strategy, goals, and execution.
• Demonstrate deep experience building data products or ML-adjacent products, such as feature stores, signal pipelines, ML platforms, bidding systems, pricing, ranking, or attribution systems.
• Show proven ability to define what "good" means for data product consumers, establishing clear contracts and quality standards.
• Possess strong data analytics skills, enabling you to derive insights from large and complex datasets independently.
• Have hands-on experience with experimentation as a core decision-making tool, including designing, analyzing, and interpreting tests.
• Exhibit comfort operating in ambiguity, where products are often systems, signals, or models rather than traditional user interfaces.
• Communicate clearly and structurally, able to align engineers, marketers, and leadership around a shared product vision and execution plan.

Nice to have

• Experience working with large Paid Search setups and managing complex digital advertising campaigns.
• Demonstrated knowledge of Search Engine Optimization principles and best practices.
• Prior experience in a SaaS product, a marketplace environment, or the travel industry.

Practical notes

This is a full-time position based in our Berlin office. We are an equal opportunity employer and committed to diversity in our team. The recruitment process may include interviews spanning several weeks, and successful candidates will need to complete relevant assessments as part of the hiring process. Relocation support and standard visa sponsorship considerations apply where eligible under local regulations and company policy.