Revenue Marketing Lead

About the role

You will own the end-to-end revenue marketing function for a mission-driven portfolio, designing systems that generate predictable, high-quality inbound demand. This position is not focused on brand storytelling but on directly influencing pipeline, deal size, and sales efficiency. You will architect a scalable inbound engine that feeds a streamlined sales process, aligning messaging and content with the exact needs of high-value nonprofit and association buyers. Your work will center on packaging, positioning, and data-driven execution that shortens the path to purchase and increases the value of every deal. You will partner closely with sales to ensure every marketing initiative translates into measurable revenue outcomes. Every decision you make will be judged by its ability to move core metrics and support organizations committed to social impact.

Key facts

What you'll do

• Define and manage a revenue-driven marketing system that generates 25 to 40 qualified inbound opportunities each month.
• Own the strategy and execution of packaging and positioning, including redesigning tiered offerings such as Core, Engagement Suite, and Unified Platform.
• Develop value-based messaging frameworks that justify an increase in average contract value from $3,500 to $6,000-$9,000.
• Lead bottom-of-funnel SEO, AEO, and GEO initiatives focused on comparison pages, alternative solution keywords, ICP-specific terms, and FAQ optimization.
• Build and maintain lead scoring and qualification structures that align marketing signals with sales readiness.
• Shorten the sales cycle from a range of 60-120 days down to 45-75 days through targeted pre-demo education and journey design.
• Create high-impact proof points, including case studies with clear ROI, ROI calculators, and migration guides that de-risk the buying decision.
• Support one sales representative with highly effective, scalable content and tools that reduce manual effort.
• Establish a competitive positioning framework by analyzing rivals such as Higher Logic, Hivebrite, Forj, and GrowthZone.
• Track and optimize full-funnel performance, reporting consistently on traffic, demo conversion, and marketing-influenced closed revenue.
• Implement a data-driven feedback loop where conversion insights continuously refine messaging, offers, and channel focus.
• Collaborate with the sales team to ensure marketing assets are tightly integrated with live selling motions.
• Prioritize initiatives that deliver the fastest impact on qualified lead volume and deal economics.
• Maintain strict discipline around reporting, ensuring stakeholders understand the ROI of every marketing activity.
• Act as the strategic marketing owner responsible for predictable pipeline creation within a lean, high-growth environment.

Requirements

• Bring 2 to 5 years of direct B2B SaaS marketing experience with a track record of owning pipeline and revenue targets.
• Hold a strong academic record, evidenced by an outstanding General Weighted Average from your degree.
• Be based in the Philippines with reliable, consistent availability for a long-term, full-time commitment.
• Demonstrate experience scaling companies from $1 million to $5 million in annual recurring revenue.
• Show proven ability to own and exceed pipeline goals while managing multiple marketing levers.
• Possess deep expertise in ACV expansion strategies, pricing models, and value-based positioning.
• Have a sophisticated understanding of SEO, AEO, and GEO practices as they apply to complex B2B sales.
• Comfortably operate in a lean, fast-moving environment where decisions are made quickly and executed immediately.
• Be fluent in English with strong written and verbal communication skills for collaboration across global teams.
• Have reliable internet connectivity and a professional setup suitable for full-time remote work in the Philippines.
• Be available to work during overlapping hours with US Eastern Time business hours, supporting at least a 4.5-hour synchronous block.
• Demonstrate a long-term career mindset aligned with steady growth, stability, and continuous learning.
• Show commitment to a people-first culture where respect, development, and retention are core values.

Nice to have

• Familiarity with nonprofit and association technology ecosystems and the specific challenges these buyers face.
• Hands-on experience with SEO tools, analytics platforms, and marketing automation stacks.
• Background in building competitive analyses and positioning frameworks for enterprise software.
• Experience creating financial models that tie marketing investments directly to revenue outcomes.
• Exposure to community-driven growth strategies common in mission-driven organizations.

Practical notes

This role is fully remote and work-from-home, with a target of 42.5 billable-equivalent hours per week. Your typical day will follow a structured rhythm that aligns with US Eastern business hours, beginning with a 4.5-hour morning block, followed by an afternoon break, and closing with a second 4.5-hour block late in the evening Philippine time. This schedule supports collaboration with US-based colleagues while preserving personal time and rest. The arrangement requires consistent availability during overlapping hours and strict adherence to agreed working hours. Travel is not required, and there are no visa sponsorship considerations for this position.