Conversion Rate Optimization (CRO) Specialist

About the role

You will own the end-to-end management of CRO initiatives for multiple client accounts, ensuring that testing strategies align with business objectives and user needs. You will serve as the primary test architect, responsible for forming hypotheses, designing experiments, and interpreting data to drive meaningful improvements. Your work will directly influence how clients engage with their digital properties and convert visitors into loyal supporters. You will translate complex behavioral data into clear narratives that guide strategic decision-making for stakeholders. This role requires a disciplined approach to experimentation and a commitment to evidence-based optimization. You will act as a bridge between technical implementation and client-facing communication, ensuring that testing efforts are both rigorous and actionable. Every recommendation you make will be rooted in data and focused on delivering measurable growth.

Key facts

What you'll do

Design, build, run, and analyze A/B and multivariate tests across client websites and funnels to identify and remove friction points in the user journey.

Optimize landing pages, funnels, forms, calls-to-action, and the overall user experience to maximize conversion rates and meet client performance goals.

Analyze user behavior using analytics platforms, heatmaps, session recordings, and funnel drop-off data to uncover patterns and opportunities for improvement.

Conduct comprehensive CRO audits and develop clear, prioritized optimization recommendations that address both strategic and tactical needs for clients.

Architect and own the testing roadmap across multiple client accounts, balancing priorities, resources, and timelines effectively.

Prepare CRO deliverables such as reports and presentations, and communicate analysis and results directly to clients during calls.

Translate test results into actionable insights and clear next steps for both clients and internal teams to ensure alignment and execution.

Partner with designers, developers, and client resources to implement test variants and iterate based on performance feedback and business constraints.

Collaborate with account managers and cross-functional teams to uphold high standards of quality and ensure clients receive consistent, results-driven work.

Monitor ongoing test performance, validate outcomes, and document learnings to build a scalable knowledge base for future optimization efforts.

Maintain strict ownership of testing calendars, ensuring that deadlines are met and that experiments are conducted within agreed-upon parameters.

Use qualitative and quantitative insights to challenge assumptions, refine hypotheses, and support continuous improvement across all client properties.

Support the integration of CRO best practices into client workflows, helping teams adopt a culture of experimentation and data-informed decisions.

Contribute to internal discussions on methodology, tooling, and standards, helping elevate the overall capability of the optimization practice.

Requirements

You must be based in the Philippines with consistent availability for a long-term, full-time role that aligns with ongoing client commitments.

You must bring 2+ years of hands-on experience in CRO, experimentation, or analytics within a professional setting.

You must demonstrate exceptional English verbal and written communication skills, including the ability to present analysis clearly and persuasively to clients.

You must possess a strong academic background with an outstanding General Weighted Average across your educational history.

You must hold a degree in Marketing, Analytics, Statistics, Business, or a closely related field that provides a foundation for analytical work.

You must have hands-on experience designing, executing, and analyzing A/B and multivariate tests across digital properties and customer journeys.

You must show proficiency with CRO and analytics tools such as GA4, VWO, Optimizely, Convert, Hotjar, and Microsoft Clarity in real-world scenarios.

You must have strong analytical skills and a data-driven, hypothesis-led mindset that guides every stage of the testing lifecycle.

You must have basic comfort with HTML/CSS and platforms like WordPress or HubSpot, understanding how these systems affect test implementation.

You must be highly organized, with the ability to manage multiple testing programs, deadlines, and stakeholders simultaneously without compromising quality.

You must be detail-oriented, curious, and proactive in identifying opportunities to improve performance across metrics and user behaviors.

You must be comfortable working cross-functional teams and collaborating with professionals who may have different expertise and priorities.

You must be self-motivated and disciplined, capable of working independently while adhering to strict standards for accuracy and reliability.

You must be committed to continuous learning, staying updated on trends, methodologies, and tools in the CRO and analytics space.

Nice to have

Only if the source document specifies preferred qualifications, those items may appear here.

Practical notes

This is a work-from-home position based in the Philippines.

The role expects a target of 42.5 billable hours per week.

It follows a consistent daily rhythm that aligns with US Eastern business hours while providing a long midday break.

A typical schedule includes a 4.5-hour morning block from 9:30am to 2:00pm (PHT), a free afternoon from 2:00pm to 8:00pm (PHT), and a 4.5-hour evening block from 8:00pm to 12:30am (PHT).

This structure supports collaboration with US-based teams during their business hours.

All times shift by one hour later when the time difference changes to 13 hours instead of 12 hours.

The position is fully remote, and no business travel is required.

No visa sponsorship is mentioned or required for this role.

There is no explicit compensation range listed in the source material.

Candidates should review the provided Vimeo link for an introduction to the team and culture.

The role is ideal for early-to-mid-career marketers or analysts seeking ownership of a testing program across multiple client accounts.

Success in this role depends on the ability to communicate results clearly, manage competing priorities, and maintain a high standard of quality in deliverables.