Director of Performance Marketing

About the role

The will own the strategic direction and day-to-day execution of the company's paid media initiatives, with a primary focus on Paid Search complemented by robust Paid Social programs. This Austin-based role reports to the VP of Growth and is responsible for designing, managing, and scaling data-driven strategies that directly contribute to subscriber growth and long-term audience value across diverse sports verticals. The hire will lead the performance marketing function with a hands-on approach, constantly analyzing results and reallocating budget to maximize efficiency and impact. Success in this position requires a deep understanding of media mix modeling and attribution to uncover scalable growth pathways. You will operate at the intersection of analytical rigor and operational execution, ensuring that every dollar spent on paid channels drives measurable business outcomes. The role demands comfort with high complexity and seasonality, where decisions made in real time can significantly influence annual performance. Ultimately, you will be a key driver in unlocking FloSports' next phase of scalable and sustainable growth.

Key facts

What you'll do

• Own and lead FloSports' Paid Media strategy across Paid Search and Paid Social, managing and mentoring a small, high-impact team while remaining deeply hands-on in execution.
• Drive subscriber acquisition through scalable, data-driven strategies with a strong focus on long-term value. Optimize toward LTV-based performance, ensuring efficient and sustainable growth across ROAS, CAC, and CPA.
• Fully own and manage large-scale media budgets, ensuring effective allocation across channels, audiences, and sports verticals. Continuously evaluate performance to identify opportunities for greater efficiency, incremental revenue, and channel expansion.
• Monitor performance daily and weekly, delivering clear and consistent reporting. Identify gaps, diagnose root causes, and develop actionable strategies to close those gaps and improve overall performance.
• Play a critical role during key seasonal moments and major events, adjusting strategy in real time to capture demand. Provide additional oversight during high-priority periods, including occasional weekends and holidays as needed.
• Partner closely with channel leads to optimize campaigns, test new tactics, and unlock incremental growth opportunities. Lead by example as a hands-on operator who can dive into the details when needed.
• Define KPIs and success metrics aligned to both short-term acquisition goals and long-term subscriber value. Ensure the team is consistently optimizing toward durable, scalable growth.
• Partner with Business Intelligence to strengthen attribution modeling, with a focus on improving multi-touch attribution and enabling more accurate LTV-based decision making.
• Lead experimentation roadmaps across channels, creative, and offers to identify and scale new growth levers.
• Collaborate cross-functionally with Integrated Marketing, Lifecycle, Brand, Creative, and Content teams to ensure alignment across the full customer journey and maximize overall impact.
• Translate complex performance data into clear narratives and actionable recommendations for senior leadership, influencing broader growth strategy.
• Identify and evaluate new channel opportunities and expansion areas, building the business case for investment and scaling what works.

Requirements

• 10+ years of experience in performance marketing, growth, or acquisition within
• Demonstrated expertise in media mix modeling, budget management, and attribution.
• Proven ability to operate effectively in a fast-paced, highly seasonal environment with complex variables.
• Strong analytical skills and the capacity to translate data into clear, actionable insights.
• Experience managing and mentoring high-impact performance marketing teams.
• Deep understanding of subscriber lifecycle value (LTV) and how to optimize toward sustainable acquisition.
• Hands-on proficiency with Paid Search and Paid Social platforms, tools, and best practices.
• Ability to prioritize multiple stakeholders and manage competing demands during peak periods.
• Track record of building business cases for new channel investments and scaling successful experiments.
• Collaborative mindset with experience partnering across Integrated Marketing, Lifecycle, Brand, Creative, and Content teams.
• Comfort translating complex performance data into strategic narratives for senior leadership.
• High accountability, ownership, and a results-driven mindset aligned with FloSports' values of curiosity, positivity, grit, and excellence.