Senior Manager, Marketing Web Development

About the role

You will lead the team responsible for Everlaw's marketing web properties, including Everlaw.com and related digital experiences, operating at the intersection of web development, content, demand generation, analytics, and brand. You will drive the execution of the company web marketing strategy, owning architecture, maintenance, and optimization of these web properties through rigorous analysis and execution. You will own the marketing web development process while managing a small but high-performing team of developers, ensuring alignment with broader business objectives. You will lead cross-functional projects that require coordination across stakeholders, systems, timelines, and strategic goals, bringing structure and clarity to complex initiatives. You will own reporting on general web performance, visitor metrics, SEO, and AI visibility, translating data into clear insights and recommendations for marketing leadership. Most importantly, you will lead the creation of world-class websites that perform, rank, and engage, driving measurable impact across the digital experience.

Key facts

What you'll do

Lead Everlaw's marketing web development function, managing the team responsible for developing, maintaining, and improving Everlaw's marketing web properties to ensure sites are stable, performant, accessible, scalable, and aligned with business needs.

Bring rigorous analysis to web performance, owning ongoing performance across core areas including site speed, reliability, technical SEO, development quality, operational efficiency, and overall site health.

Own web reporting and insights, leading reporting on general web performance, visitor behavior, conversion trends, SEO performance, and emerging AI visibility metrics while translating data into clear insights and recommendations for marketing leaders and cross-functional partners.

Lead an efficient development process, managing intake, prioritization, resourcing, QA, release planning, and stakeholder communication for web development work to help the team move quickly while maintaining strong standards for quality, documentation, and long-term maintainability.

Guide cross-functional web projects, helping lead complex initiatives that require coordination across stakeholders, systems, timelines, and business goals while bringing structure, clarity, and accountability to projects that touch the website and broader digital experience.

Manage, coach, and develop your direct reports, setting clear priorities, providing consistent feedback, supporting professional development, and helping team members grow their technical, strategic, and operational capabilities.

Champion a culture of experimentation and continuous improvement, encouraging the team to tackle technical and non-technical challenges and experiment with new approaches to creating and improving web properties.

Promote best practices in Agile methodologies and development standards, ensuring the team is adept in JavaScript, CSS, and modern front-end frameworks such as React or Angular while maintaining high levels of quality and user experience.

Requirements

You have a passion for building great websites and are enthusiastic about creating and improving web properties while tackling a mix of technical and non-technical challenges.

You have strong technical expertise with experience in Agile methodologies and development best practices, are adept in JavaScript, CSS, and modern front-end frameworks such as React or Angular, and are experienced in translating complex requirements into technical solutions.

You have demonstrated ability in web performance analysis, owning ongoing optimization across core areas including site speed, reliability, technical SEO, development quality, operational efficiency, and overall site health.

You have experience owning web reporting and insights, including analysis of general web performance, visitor behavior, conversion trends, SEO performance, and emerging AI visibility metrics to inform strategic decisions.

You have managed web development processes, including intake, prioritization, resourcing, QA, release planning, and stakeholder communication to balance speed with quality, documentation, and maintainability.

You have led cross-functional projects involving coordination across stakeholders, systems, timelines, and business goals, bringing structure and accountability to complex digital initiatives.

You have experience managing and developing high-performing teams, including setting priorities, providing feedback, and supporting professional growth in technical and strategic capabilities.

You have a strong understanding of website architecture, performance optimization, and technical SEO principles to ensure sites are stable, scalable, and aligned with business objectives.

Nice to have

Experience with content strategy and working closely with content and demand generation teams to align web experiences with marketing objectives.

Familiarity with modern content management systems and web analytics platforms used in enterprise marketing environments.

Understanding of AI visibility and emerging search technologies that impact digital discoverability.

Practical notes

This is a full-time, exempt, on-site position located in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

You will go through a structured onboarding process designed to integrate you into the company, product, policies, processes, and team goals while spending meaningful time connecting with your direct reports.

The role expects you to bring experience and knowledge that will uplift and uplevel the team from day one, though you are not expected to know everything immediately.

If this sounds like a match, you are encouraged to apply and bring value to the team even if you feel you are missing some skills, as the company does not believe in the 'perfect' candidate.