Senior Director, Product Marketing

About the role

In this pivotal role, you will spearhead the product marketing and brand strategy initiatives for Equip, with a strong emphasis on content development. Your responsibilities will encompass two primary domains: the launch and market positioning of products, as well as the cultivation of provider brand marketing strategies aimed at fostering customer loyalty. We are in search of a dynamic leader who excels in a fast-paced environment, embraces innovative approaches, and actively seeks opportunities to enhance our market presence.

Key facts

What you'll do

• Craft persuasive value propositions and unique selling points that resonate with diverse audiences while ensuring brand integrity is upheld.
• Conduct thorough competitor analysis to secure a unique market position for Equip.
• Research and develop comprehensive profiles for both providers and consumers, pinpointing their specific challenges and motivations.
• Map out B2B and B2C customer journeys, ensuring that core messaging and value propositions are seamlessly integrated at every stage, from initial discovery through onboarding and retention.
• Oversee the complete process of introducing new services, enhancing care models, or targeting new audience segments in the market.
• Cultivate strong relationships with C-suite executives and other stakeholders, leveraging emotional intelligence to navigate uncertainties and achieve consensus across functions.
• Collaborate closely with the VP of Marketing and the Creative Director to formulate a provider brand strategy that establishes clinical authority and fosters trust and loyalty among users.
• Co-manage the creation and operation of a Provider Advisory Board alongside the VP of Clinical Affairs, serving as a source of internal guidance and external brand representation.
• Partner with Commercial and Clinical Affairs teams to pinpoint valuable resources, content, and speaking opportunities that enhance provider engagement, acquisition, and retention efforts.
• Advise channel owners on the effective utilization of messaging and content within their respective channels.

Requirements

• A minimum of 10 years of progressive experience in product marketing or go-to-market roles, with a proven track record of launching successful B2B and B2C products.
• Experience within the healthcare sector, engaging with payer, provider, or patient/consumer models.
• Proven capability to manage, mentor, and nurture a high-performing team, creating an inclusive and trusting atmosphere through effective coaching and clear goal-setting.
• Outstanding interpersonal skills and emotional intelligence, with a demonstrated ability to build credibility with senior leaders and influence without direct authority.
• Comprehensive understanding of full-funnel digital marketing, content strategy, and campaign management.
• Exceptional written and verbal communication skills, with the ability to distill complex clinical information into clear, engaging narratives.

Nice to have

• Experience in a startup or high-growth environment, demonstrating adaptability and innovative thinking.
• Familiarity with data analytics tools to measure and optimize marketing performance.
• Knowledge of healthcare regulations and compliance issues relevant to marketing practices.

Skills & tools

• Proficiency in digital marketing platforms and tools, including CRM systems, content management systems, and analytics software.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously while meeting deadlines.
• Familiarity with design tools for creating marketing materials, such as Adobe Creative Suite or similar applications.

Practical notes

• Enjoy a flexible PTO policy, with a recommendation of 3-5 weeks, in addition to 11 paid company holidays.
• Benefit from a generous parental leave policy.
• Access comprehensive medical, dental, vision, life, and AD&D insurance, with Equip covering a significant portion of premiums for employees and their families.
• Utilize Spring Health, a fully employer-funded mental health benefit through Guardian, which includes 5 free therapy sessions and 5 free coaching sessions annually for employees and their dependents.
• Take advantage of the Employee Assistance Program (EAP) for mental health, legal, and financial support.
• Use HealthJoy, a completely employer-paid platform designed for healthcare navigation.
• Participate in a 401K plan.
• Receive a $50 monthly stipend for home internet expenses.
• Obtain a $250 monthly stipend for co-working space usage.
• Enjoy an initial home office stipend of up to $500, with a $200 reload every two years after the first three years.
• A company laptop will be provided for your work needs.
• This position is entirely remote, with no travel requirements.
• For any accommodation requests during the application process, please reach out to accommodations@equip.health.

About the company

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery.