Social Media Video Creator & Editor/Créateur

About the role

About Earth Rated

Earth Rated operates from a simple belief: meaningful change starts with small, intentional actions. We design products that are straightforward, thoughtful, and built to earn trust. Our focus is on dogs, the people who care for them, and the planet they share. Every decision reflects this commitment.

We are seeking a Social Media Video Creator & Editor to define how Earth Rated appears on screen. In this position, you will lead the production of video content that feels native to each channel. You will move quickly, respond to cultural shifts, and ensure that video remains our primary growth channel.

Location and Compensation

This role is based in Montréal, Quebec. The compensation range is $85,000 to $95,000 annually.

Core Responsibilities

You will set the creative direction for all owned video, managing the full process from concept to final cut. Your work will appear on TikTok, Instagram, and YouTube, supporting both brand content and social campaigns. You will act as the primary strategist and executor, ensuring that every piece of video content aligns with Earth Rated's voice and goals.

• You will manage the full publishing calendar, ensuring that 100 percent of scheduled content is completed and released on time. Trend-responsive content will be produced rapidly, within 48 to 72 hours of emergence.
• You will create hook-focused openings, written and edited for each platform's distinct audience. You will avoid any sense of repurposing by adapting content natively, using AI-assisted tools to increase speed without sacrificing quality.
• You will define the long-term video strategy for each platform, with special attention to YouTube through Shorts and search-optimized content, rather than simple reposting.
• You will monitor cultural trends closely, launching bold experiments quickly and documenting outcomes to refine future work.
• You will use AI-assisted analytics to review performance data, focusing on view patterns, early retention, and distribution. You will work with the Digital Lead to ensure top-performing content receives appropriate amplification.
• You will serve as an on-camera presence and in-house photographer, supporting launches, events, and key business moments while helping other team members grow more comfortable on video.
• You will partner with employees, creators, and internal teams to co-create content and expand Earth Rated's reach.
• You will maintain a consistent output of high-quality video for each platform, ensuring that every item on the calendar has a clear purpose and meets a high creative standard.

Measures of Success

Success in this role is defined by measurable impact and consistent execution. You will be expected to meet clear standards in performance and collaboration.

• All planned content deliverables will be completed according to the schedule, with trend-led pieces delivered within the specified window.
• Video reach and view counts on TikTok, Instagram, and YouTube will show steady quarter-over-quarter growth, exceeding previous benchmarks.
• Engagement performance, including shares and saves, will meet or exceed platform averages, while early retention and hook performance improve over time.
• Monthly output will remain consistent across platforms, with no content published unless it serves a clear strategic function.
• Monthly reviews will connect creative decisions to business outcomes, with insights applied directly to the next cycle of work.

What You Bring

To succeed here, you will need a proven track record in short-form video creation and editing. Your portfolio should feature platform-native work on TikTok, Instagram Reels, and/or YouTube Shorts.

• You must have at least three years of experience creating and editing short-form video for brands, with examples that demonstrate your range and skill.
• You must be highly proficient with editing tools and comfortable using AI-assisted workflows to produce high-quality content efficiently.
• You must understand how to tell stories natively for each platform, ensuring that content is crafted specifically for the channel rather than adapted from another format.
• You must be data-informed, using metrics around hook rate and early retention to guide creative iterations and amplification plans.

Additional Experience

Experience growing video channels for a recognizable brand and defining a distinct visual and narrative language for each platform will be considered an advantage.

Tools and Skills

• TikTok, Instagram, YouTube
• AI-assisted editing
• AI-assisted analytics

Practical Information

Please Ensure your submission reflects your experience and aligns with the expectations outlined here.

What you'll do

• Meet the bar Practical notes