Social Media Manager, 12 month FTC

About the role

This role sits within the eBay EU Brand team and operates in close partnership with the social lead to shape category specific social media strategies. The hire will own the conception, execution, and optimization of social media campaigns that drive awareness and demand for eBay's marketplace. Work will be conducted across international markets requiring coordination with agency partners and internal stakeholders. The position demands a blend of creative ideation and data driven decision making to test and iterate on content and paid social. The hire will track emerging platform trends and ad products to ensure eBay remains a key partner for users on social media. Success in this role will be measured by the performance of social campaigns and the ability to turn insights into scalable activations. The position requires proactive management of multiple workstreams to meet business and marketing objectives on time.

Key facts

What you'll do

Shape social editorial strategy across categories in collaboration with the social lead to align with overarching business and marketing objectives.

Craft content for Meta, TikTok, and Pinterest in partnership with agency teams to support specific category and business needs.

Advance social native campaigns within cross functional teams, coordinating activations that span the UK, Germany, and the US.

Test social platforms such as Meta, TikTok, Twitter, and Snapchat by experimenting with new ad formats and betas to strengthen eBay's position as a key partner.

Track emerging trends, technologies, and ad products to maintain up to date knowledge of social media best practices and innovations.

Manage demanding project timelines by applying strong organizational and project management skills to handle multiple workstreams simultaneously.

Communicate clearly and effectively within cross functional setups and fast paced environments to ensure alignment and execution.

Leverage strong proficiency in German and English at C2+ level to work confidently with stakeholders and partners in different markets.

Requirements

The role requires a bachelor's degree as a minimum educational qualification.

A minimum of 3 years of experience in social media and influencer marketing for brands or agencies is mandatory, with deep experience in social campaigns and editorial activations.

Previous work with creative or media agencies is necessary, with confidence in briefing, coordinating, and managing deliverables to a high standard.

Strong project management and organisational skills are essential to manage multiple workstreams, deadlines, and dependencies.

Clear communication is essential to thrive in cross functional setups and fast paced, ambiguous environments.

Candidates must demonstrate strong proficiency in German and English at C2+ level to perform effectively in this role.

The posting states that a degree is required and that applicants must meet this academic standard.

The minimum experience requirement ensures that candidates have sufficient background in social media and influencer marketing.

Nice to have

Only if the candidate has prior experience working on social platforms such as Meta, TikTok, Twitter, and Snapchat with new ad formats and betas.

Experience in managing social native campaigns and collaborating with cross functional teams on international activations.

Track record of using analytics to refine campaigns and improve engagement metrics over time.

Practical notes

The role is based in Berlin, Germany, with a flexible hybrid policy requiring 2 to 3 days at the eBay office in Dreilinden.

Additional benefits include a company pension scheme, lease bike options or JobRad, a 25% subsidy for the Deutschlandticket, health support via OpenUp, a monthly Flexbox allowance, sustainable product access, social events, DEPT®® Cares Month, and continuous learning opportunities.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Social media managers plan, create, and optimise content across platforms to ensure consistent brand messaging.

They use analytics to refine campaigns and improve engagement, making data driven adjustments throughout the lifecycle of a campaign.

The role involves close collaboration with agencies and cross functional teams to align on goals and deliverables.

Staying current with platform trends and ad products is a core part of the work to maximize reach and performance.

Success depends on clear communication and proactive project management, ensuring that stakeholders are informed and deadlines are met.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels, with progression tied to demonstrated impact and leadership. Specializations include growth, brand, product marketing, and content, allowing candidates to deepen their expertise in specific areas. Generalists often start in broad roles and then specialize as they advance their careers. Measured impact on pipeline and revenue drives progression, with high performers taking on more responsibility. Marketing careers reward measurable results, adaptability, and the ability to learn quickly. Channel experience plus business sense usually beats a general resume when positioning for senior roles.