Senior Content & Comms Strategist

About the role

Within the Creative & Media network at DEPT®®, this role shapes strategic direction for large-scale client initiatives by merging imaginative storytelling with measurable performance across digital environments. You act as the connective tissue between insight and impact, ensuring that ideas not only inspire but also drive tangible business results. The position requires a professional who owns end-to-end strategic development while collaborating closely with brand strategists, creatives, and digital specialists. You will translate cultural and platform behaviors into coherent narratives that guide creation, placement, and long-term effectiveness. Success in this role is defined by your ability to turn complex market dynamics into clear, actionable strategies that travel across audiences and touchpoints. You will be accountable for designing integrated content and communications frameworks that align with evolving client goals and market realities. The work demands consistent written communication, proactive problem-solving, and the ability to make collaboration effortless for everyone involved.

Key facts

What you'll do

Design integrated content and communications strategies for clients such as ING, Audi, Nikon, Stokke, and Praxis, balancing creativity with performance across the customer journey.

Combine audience insights with cultural and platform behaviors to guide creation, placement, and effectiveness across all relevant touchpoints.

Bring brand positioning to life in the real world through close collaboration with brand strategists and cross-functional partners.

Develop ideas that travel well across channels, formats, and timelines by coordinating closely with creative teams and production partners.

Build day-to-day strategic partnerships with clients, reinforcing trust and alignment through clear, structured communication.

Support new business efforts by crafting sharp narratives and compelling strategic stories that respond to complex client challenges.

Continuously monitor culture, technology, innovation, communications, and platforms to ensure recommendations remain current and impactful.

Map ecosystems and identify gaps by applying a systems mindset, then design strategies that function effectively in real-world conditions.

Integrate content and communications for websites, web apps, and apps, ensuring coherence across digital and offline experiences.

Adapt strategies for B2B and B2C contexts, accounting for different buying cycles, stakeholders, and decision-making dynamics.

Leverage experience with global brands and local markets to develop scalable localization approaches that respect regional nuances.

Simplify complex ideas into clear, convincing narratives that resonate with diverse audiences and stakeholders.

Facilitate confident decision-making, constructively challenge assumptions, and build trust through consistent, transparent partnerships.

Drive high craft standards, curiosity, and a love for the work, ensuring every contribution adds meaningful value to the client outcome.

Requirements

5+ years of experience in content strategy, communications strategy, or creative strategy is expected, with a proven ability to manage multiple priorities in a fast-paced environment.

Professionals must act as natural connectors, involving the right people and perspectives to strengthen ideas and ensure strategic alignment.

Audience insights should be instinctively linked to storytelling, channels, and formats, enabling data-informed decisions that drive engagement.

A systems mindset is required to map ecosystems, spot gaps, and design strategies that work in reality and adapt over time.

You must have experience shaping content and communications for websites, web apps, and apps, demonstrating mastery across digital interfaces.

Experience spanning B2B and B2C contexts is essential, including the ability to adapt to different buying cycles, stakeholders, and decision dynamics.

You should have a track record of working with global brands and local markets, informing scalable localization approaches that maintain brand integrity.

The ability to communicate complex ideas simply, clearly, and convincingly is a non-negotiable requirement for client and internal stakeholders.

Confident facilitation of decisions, constructive challenging of existing assumptions, and trust-building must define your client partnerships.

High craft standards, deep curiosity, and a genuine love for the work should drive every contribution you make.

Fluency in Dutch and English is a must-have requirement, ensuring seamless communication with clients and stakeholders.

HBO-/WO-level education (Bachelor's or Master's) is expected, providing a solid foundation for strategic thinking and execution.

You must be able to work abroad for up to 13 weeks annually without disruption to project delivery or collaboration.

Typical interview steps include assessments of judgment, communication, and fit, alongside technical skill evaluation.

You should be ready to describe a challenge you faced, what you did, and what you learned, with honest examples preferred over polished narratives.

Preparation is visible, so reviewing the company's product, the job description, and your own past work before conversations is strongly advised.

Nice to have

Experience working with global and local brands, and understanding how to adapt strategies for different markets to maximize relevance and impact.

Practical notes

You can work abroad for up to 13 weeks annually.

The position requires Dutch and English fluency at a professional level.

Typical interview steps involve practical assessments of judgment, communication, cultural fit, and strategic thinking.

Career growth

Within this role at DEPT®®, career growth comes from taking on harder problems and making your work visible through ownership of outcomes, mentorship of others, and deeper understanding of the business. Growth is driven by scope, results, and reputation, so you are encouraged to take on work that is slightly outside your comfort zone while ensuring others can clearly see the impact of your contributions.