Marketing Manager (12 month FTC)

About the role

This position is embedded within the eBay inhouse team, where DEPT®® employs the successful candidate to act as a key strategic partner in shaping the brand's customer-facing narrative. The Marketing Manager is responsible for ensuring eBay maintains a powerful and consistent brand presence during critical daily interactions and pivotal retail moments through CRM channels. You will translate complex market data into compelling narratives that resonate with distinct consumer segments and drive measurable engagement. This role requires a balance of creative storytelling and rigorous analysis to test, learn, and refine messaging continuously. You will own the end-to-end development and execution of campaigns, aligning creative concepts with commercial objectives and brand standards. Collaboration with cross-functional partners is essential to integrate marketing initiatives seamlessly into the broader eBay ecosystem. Success in this position is defined by the ability to turn insights into action and action into tangible growth within the digital retail space.

Key facts

What you'll do

Leverage deep consumer insight to evolve creative campaign development while meticulously aligning all work with established brand guidelines and identity standards.

Develop comprehensive channel plans and optimize campaigns across digital touchpoints to ensure they meet specific commercial objectives and key performance indicators.

Manage intricate internal stakeholder relationships to ensure briefs are translated accurately, campaigns are delivered on schedule, and quality standards are consistently upheld.

Stay current with new technology development and the product roadmap to ensure marketing strategies remain relevant and technically executable within the eBay environment.

Analyse real-time channel performance metrics and conduct in-depth post-campaign analysis to uncover patterns, correlations, and areas for improvement.

Provide actionable insights and learnings derived from data to continuously refine campaign tactics and improve future activation strategies.

Define the owned channel execution strategy, taking responsibility for large-scale multi-channel retail campaigns that span major seasonal events like Christmas and Black Friday.

Own the development of go-to-market plans for large campaigns, aligning multiple business functions, regional strategies, and commercial priorities to ensure cohesive execution.

Use campaign optimization practices and post-campaign analysis to drive measurable outcomes and share clear, actionable learning across the organization.

Apply rigorous customer centricity while maintaining an operationally focused mindset to ensure plans are executed efficiently and effectively.

Solve complex problems independently and creatively, with a genuine passion for enhancing the user experience and improving customer outcomes.

Demonstrate expert digital marketing capability with a proven record of impactful, integrated multi-channel campaigns that deliver results across diverse platforms.

Show a strong technical understanding of digital marketing platforms, email marketing systems, dynamic content delivery, audience segmentation, integration processes, and activation methodologies.

Requirements

The posting states a bachelor's degree requirement; you must Bring extensive experience from previous marketing roles, demonstrating a track record of success in fast-paced, dynamic environments.

Thrive on discovering and implementing innovative marketing tactics that drive commercial results and deliver a strong return on investment.

Possess in-depth B2C marketing and campaign delivery knowledge, combining technical expertise with sophisticated customer engagement tactics and strategies.

Translate marketing propositions into best in class marketing campaigns that are both strategically sound and visually compelling.

Define owned channel execution strategy and deliver large-scale multi-channel retail campaigns such as Christmas and Black Friday with precision and impact.

Own go to market plans for large campaigns, aligning multiple business functions and regions to ensure unified messaging and brand consistency.

Use campaign optimisation and post-campaign analysis to drive outcomes and share clear, actionable learning that influences future strategic decisions.

Apply customer centricity while remaining operationally focused to execute plans efficiently and meet demanding commercial targets.

Solve problems independently and creatively, with passion for enhancing user experience and a commitment to continuous improvement.

Demonstrate expert digital marketing capability with a record of impactful, integrated multi-channel campaigns that exceed expectations.

Show technical understanding of digital marketing platforms, email marketing, dynamic content, segmentation, integration and activation across all relevant channels.

Nice to have

Preferred candidates will have a demonstrated history of working successfully within a B2C retail environment, understanding the unique challenges and opportunities these markets present.

Experience managing large-scale, complex marketing campaigns during peak seasonal periods will be viewed as a significant advantage.

A portfolio showcasing examples of integrated marketing campaigns, particularly those utilizing CRM and email channels, will strengthen your application considerably.

Practical notes

The role is embedded within eBay, where DEPT®® places the Marketing Manager.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

About the company

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